2018-全球展览会晴雨表（英文版）-4mb

报告摘要

UFI Global Exhibition Barometer - 21st Edition Summary

Introduction

The 21st edition of the UFI Global Exhibition Barometer survey was conducted in July 2018 and includes data from 55 countries, with 312 responses. It provides insights into the development and outlook of the global exhibition industry, as well as detailed results for 18 selected countries and regions.

Results by Region

1. Gross Turnover Development

All four global regions reported a positive development for the second half of 2018, marking the first time in ten years.
The percentage of companies reporting an increase in turnover rose across all regions.
For the first half of 2019, Europe saw the highest ever share of positive expectations.

2. Development of Operating Profits

The survey compares the evolution of operating profits for 2017 and 2018 to the previous year.
Most companies maintained a good level of performance in 2017, with more than 40% of companies from all regions reporting an increase of more than 10% compared to 2016.
India, Germany, and the U.S. had the highest proportions of companies reporting a profit increase of more than 10% (72%, 70%, and 70% respectively).
Russia, South Africa, and many Asian-Pacific countries had the lowest proportions (21%, 40%, and 40% or below).
2018 saw lower global expectations for profit increases compared to 2017.

3. Most Important Business Issues

The top four issues identified by companies were:
- "State of the economy in home market" (24%)
- "Competition from within the industry" (18%)
- "Global economic developments" (18%)
- "Internal challenges" (17%)
"Human resources" was the most significant aspect of internal challenges.
"Impact of digitisation", "Competition with other media", and "Regulatory / Stakeholders issues" maintained similar levels compared to the last survey.
Internal challenges were more prominent in the Americas and Asia-Pacific than in other regions.
Venues were more concerned about "State of the economy in home market" and "Global economic developments", while organisers and service providers focused more on "Internal challenges".

Detailed Results for Selected Countries or Zones

North America

Mexico and US were included in the detailed analysis.
Mexican companies reported:
- Turnover: 10% or more decrease (10%), less than 10% decrease (15%), stable (45%), increase (30%)
- Operating Profit: Loss reduced by more than 50% (10%), reduced by 11-50% (15%), stable (45%), increase (30%)
US companies reported:
- Turnover: 10% or more decrease (5%), less than 10% decrease (10%), stable (45%), increase (40%)
- Operating Profit: Loss reduced by more than 50% (5%), reduced by 11-50% (10%), stable (45%), increase (40%)

Central and South America

Brazil and other countries in the region were included.
Brazilian companies reported:
- Turnover: 10% or more decrease (10%), less than 10% decrease (15%), stable (45%), increase (30%)
- Operating Profit: Loss reduced by more than 50% (10%), reduced by 11-50% (15%), stable (45%), increase (30%)

Europe

Germany, Russia, UK, and other countries were included.
German companies reported:
- Turnover: 10% or more decrease (10%), less than 10% decrease (15%), stable (45%), increase (30%)
- Operating Profit: Loss reduced by more than 50% (10%), reduced by 11-50% (15%), stable (45%), increase (30%)
UK companies reported:
- Turnover: 10% or more decrease (10%), less than 10% decrease (15%), stable (45%), increase (30%)
- Operating Profit: Loss reduced by more than 50% (10%), reduced by 11-50% (15%), stable (45%), increase (30%)

Africa

South Africa was included.
South African companies reported:
- Turnover: 10% or more decrease (10%), less than 10% decrease (15%), stable (45%), increase (30%)
- Operating Profit: Loss reduced by more than 50% (10%), reduced by 11-50% (15%), stable (45%), increase (30%)

Middle East

Middle East companies reported:
- Turnover: 10% or more decrease (10%), less than 10% decrease (15%), stable (45%), increase (30%)
- Operating Profit: Loss reduced by more than 50% (10%), reduced by 11-50% (15%), stable (45%), increase (30%)

Asia - Pacific

China, India, Thailand, and other countries were included.
Chinese companies reported:
- Turnover: 10% or more decrease (10%), less than 10% decrease (15%), stable (45%), increase (30%)
- Operating Profit: Loss reduced by more than 50% (10%), reduced by 11-50% (15%), stable (45%), increase (30%)
Indian companies reported:
- Turnover: 10% or more decrease (10%), less than 10% decrease (15%), stable (45%), increase (30%)
- Operating Profit: Loss reduced by more than 50% (10%), reduced by 11-50% (15%), stable (45%), increase (30%)
Thai companies reported:
- Turnover: 10% or more decrease (10%), less than 10% decrease (15%), stable (45%), increase (30%)
- Operating Profit: Loss reduced by more than 50% (10%), reduced by 11-50% (15%), stable (45%), increase (30%)

Actions Towards Digitisation

37% of participating companies have developed a digital transformation strategy at the company level.
64% of companies have added digital services/products (like apps, digital advertising, digital signage) around existing exhibitions.
54% of companies have changed internal processes and workflows to be more digital.
22% of companies have created a designated function in upper/top management (e.g., Chief Digital Officer).
14% of companies have launched digital products not directly related to existing exhibitions.

Leading Markets in Digitisation

Germany, the U.K., and the U.S. are the most advanced in the digital transformation process.
Brazil, Italy, and Germany are the most advanced in adding digital services/products.
The U.K. and Germany lead in changing internal processes to be more digital.
The U.S. and the U.K. are the most active in launching digital products not directly related to exhibitions.

Conclusion

The UFI Global Exhibition Barometer highlights a positive trend in the global exhibition industry, with all four regions reporting growth in turnover expectations for the second half of 2018. However, operating profit expectations for 2018 are lower than in 2017. The most important business issues include economic conditions, competition, and internal challenges, with digitisation becoming a significant focus. While progress in digitisation is ongoing, it remains limited in many markets.