群邑：2023年印度体育赞助报告_52页_16mb

India Sports Sponsorship Report 2023: Key Insights

Overview

• Revenue Growth: The Indian sports industry reached ₹14,209 Cr in 2022, growing at a 49% annualized rate, with a 14% CAGR over the past decade.
• Dominance of Cricket: Cricket accounted for 85% of the total industry revenue, driven by Team India and the Indian Premier League (IPL).
• Digital Acceleration: Digital media spending surged 26% to ₹7,553 Cr, capturing 27% of all advertising spends.

Market Share Breakdown (2022)

• Cricket: Occupied 94% of TV ad revenue and 95% of digital media spends.
• Emerging Sports: Contributed 15% of revenue (₹1,503 Cr) with an 87% YoY growth, led by football and kabaddi.

Key Highlights

• Franchise Leagues: The IPL added two new teams (Lucknow and Ahmedabad), driving sponsorship growth (Franchise Fee increased 597% YoY).
• Covid Recovery: Events like marathons and international tournaments rebounded post-pandemic.
• Technology Integration: Digital collectibles and OTT platforms are emerging as new revenue streams.

Future Outlook

• Media Rights Surge: IPL 2023–27 media rights fetched ₹48,390 Cr, signaling continued cricket dominance.
• Female Athletes: Growing representation in sports, with 57% of India’s Tokyo 2020 contingent being women.
• E-Sports: Rapid growth post-pandemic, fueled by technology and changing consumer habits.

Expert Opinions

• Cricket remains the preferred platform for brand visibility, while digital offers cost-effective engagement.
• The sports industry's resilience post-Covid and technological advancements position India for sustained growth.

Data Summary

• Cricket Revenue: ₹12,115 Cr (85%) in 2022.
• Total Sponsorship: ₹4,403 Cr, boosted by Team India’s increased fixture schedule.
• Emerging Sports: 12% share in media spends, driven by FIFA World Cup and EdTech partnerships.