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2024 CarTrawler Yearbook of Ancillary Revenue Summary

Core Content

The 2024 CarTrawler Yearbook of Ancillary Revenue by IdeaWorksCompany provides an in-depth analysis of ancillary revenue trends across the global airline industry. It highlights the recovery of the airline sector post-pandemic, the growth in ancillary revenue, and the role of frequent flyer programs in driving this revenue. The report is authored by Jay Sorensen, a renowned expert in frequent flyer programs and ancillary revenue, and edited by Eric Lucas, an experienced travel journalist.

Main Points

1. Global Airline Recovery in 2023

• The global airline industry showed significant recovery in 2023, with a 40% increase in passenger traffic to 4.2 billion passengers.
• Ancillary revenue also saw substantial growth, reaching an estimated $918 billion, which is a record high and exceeds pre-pandemic levels.
• The 2023 result for the top 10 airlines was $54.1 billion, up from $38.4 billion in 2019.

2. Ancillary Revenue by Region

• Asia and the South Pacific led with a 116.2% increase in passenger traffic.
• Europe saw a 20.0% increase.
• Latin America increased by 16.9%.
• Middle East and Africa increased by 24.9%.
• The US and Canada saw a more modest 11.4% increase in traffic, with a closer-to-normal growth rate for ancillary revenue.

3. Ancillary Revenue as a Percentage of Total Revenue

• Spirit and Frontier led with 56.4% and 56.2% of their revenue coming from ancillary sources.
• Breeze and Volaris also showed strong growth, with 51.3% and 48.7% of their revenue from ancillary.
• Wizz Air and JetBlue saw a slight decrease in ancillary revenue as a percentage of total revenue.

4. Ancillary Revenue per Passenger

• Jet2.com led with $95.83 per passenger, a new record.
• Southwest and Qantas had notable changes, with $68.57 and $55.13 respectively.
• US major carriers saw minimal growth in ancillary revenue per passenger, with an average increase of only 4%, suggesting potential future limitations due to inflation and regulatory pressures.

5. Frequent Flyer Programs and Revenue

• The top 20 airlines generated over $35 billion in frequent flyer revenue.
• Delta, American, Southwest, United, and Alaska were the top contributors, with $6.55 billion, $6.52 billion, $5.75 billion, $5.53 billion, and $1.68 billion respectively.
• Frequent flyer revenue per passenger for these top airlines was $34.50, $30.93, $41.88, $33.65, and $37.75 respectively, showing growth compared to 2022.

6. Interesting Developments in Ancillary Revenue

• Aegean introduced a Family Fare with discounts for children and baggage, and a mileage bonus for family loyalty accounts.
• Aeromexico reported 10 million members in its rewards program, with 440,000 credit card holders.
• Air Canada launched its first Aspire | Air Canada Café at Billy Bishop Toronto Airport.
• Air France & KLM revealed that their Flying Blue program contributed 15% to EBIT.
• AirAsia rebranded its platform to AirAsia MOVE, with a Gross Booking Value (GBV) of $3.245 billion in 2023.
• airBaltic saw 14% of passengers opt for assigned seating, and 0.21% of bookings included a SAF subsidy.
• Alaska Airlines introduced new benefits with its Visa Signature credit card, including 10% mileage bonus and $100 savings on lounge memberships.
• Allegiant reported 485,000 credit card holders and $119.6 million in program revenue.

Key Information

• The report covers 68 airlines, with 57 appearing in both 2023 and 2024 editions.
• Ancillary revenue is defined as non-ticket revenue from services such as baggage fees, assigned seating, and loyalty programs.
• The CarTrawler Connect Platform enables seamless integration of car rental and mobility services into travel platforms.
• CarTrawler has a global network of 50,000+ car rental locations and partners with 250+ travel partners and 70+ airline partners.
• The report is subject to Terms of Use, including restrictions on digital distribution and editing.
• Disclosure notes that airline data may not always be fully transparent, with some airlines providing more complete disclosures than others.

Conclusion

The 2024 Yearbook illustrates a strong recovery in the airline industry, particularly in Asia and the South Pacific. Ancillary revenue has become a critical source of income, with frequent flyer programs playing a significant role. However, the US major carriers showed signs of plateauing, possibly due to inflationary pressures and regulatory scrutiny. The report serves as a valuable resource for understanding current trends and future challenges in ancillary revenue generation.