2022-04-04-品牌价值-最有价值和最强大的爱尔兰品牌的2022年度25强报告（英）_29页_10mb

Brand Finance Ireland 25 2022: Ireland's Top 25 Most Valuable & Strongest Brands

Ireland's most valuable brands grew in value in 2022, with Guinness retaining the top spot after a 4% increase to €2.2 billion, and Ryanair returning to growth (+26%). The trio of Irish construction and engineering brands—Ardagh Group, Kingspan, and Smurfit Kappa—also saw significant value growth. Overall, the report highlights pent-up consumer demand post-COVID and increased investment in sustainability.

Top 10 Most Valuable Irish Brands (2022 Brand Values):

1. Guinness: €2.2 billion (+4%)
2. Primark/Penneys: €2.199 billion (-10%)
3. Ryanair: €2.102 billion (+26%)
4. Allied Irish Banks: €1.811 billion (+6.8%)
5. Smurfit Kappa: €1.778 billion (+18.5%)

Key Growth Drivers:

• Ryanair: Pent-up demand post-pandemic.
• Construction & Engineering: Growth tied to business recovery and ESG investing.

Brand Strength Index (BSI):

• Guinness scored the highest with an 85.3 BSI, reflecting its strong global recognition.
• Ryanair and Allied Irish Banks also showed stable or improving BSI scores.

Methodology:

Brand values are calculated using the Royalty Relief method, combining brand royalty rates, market research, and financial forecasts. The Brand Strength Index (BSI) assesses brand inputs, equity, and performance.

Note: The detailed list of the top 25 brands and additional sector breakdowns were excluded for brevity.