2023-06-06-CBRE-2023年零售市场报告_31页_12mb

2.1 Key Economic Indicators (p.9-10)

• GDP growth projected at 0.6% for Austria in 2023.
• High inflation rates have dampened consumer confidence. Retailer confidence reached -24% in August 2022, lowest since 2021.
• Unemployment remains stable despite challenges, with growth hindered by employee shortages.

2.2 Role of ESG (p.11-14)

• Green leasing introduced to reduce environmental impact, impacting lease agreements.
• CSRD (Corporate Sustainability Reporting Directive) will require sustainability reporting from EU companies from 2024.
• Energy optimization is promoted, with examples like large photovoltaic systems in shopping centers reducing CO₂ emissions.

3. Retail Market Trends (p.15-18)

• Online retail stabilized post-pandemic; luxury brands expanding into A-locations.
• Entertainment and leisure activities in shopping centers drive foot traffic, with multiplex terraces and VR gaming as key attractions.
• Demand for affordable goods continues, with discount retailers expanding aggressively, displacing mid-market brands from prime locations.

4. Case Studies: Retail Parks vs. Shopping Centers (p.19-20)

• Retail parks remain stable destinations but face competition from city centers.
• Shopping centers benefit from entertainment offerings post-pandemic, attracting more visitors.

5. Market Expansion (p.21-22)

• Austria remains an attractive destination for international brands, with 21 new entries in 2022.
• Lower vacancy rates in prime locations encouraged relocations. New market entries slowed in 2023.

6. High Street Vienna (p.23-34)

• Prime locations on Graben, Kohlmarkt, and Kärntner Strasse command high rents (€360/m²/month). Retail spaces optimized for both luxury and mid-tier brands.
• Foot traffic increased notably in 2023, especially in tourist-heavy districts. Luxury brands expanding, displacing smaller stores.

7. High Street Linz (p.35-38)

• Challenge due to vacancies and competition. Landstrasse 113 relocating to Linzer Graben.
• Tourism supports retail, but regional growth lags major cities. New initiatives aim at upgrading the city center.

8. High Street Graz (p.39-44)

• Karl-Franzens-University drives student population, boosting retail demand.
• International and regional brands thrive; Supra-regional centers like Shopping City Seiersberg expanding offerings.

9. High Street Salzburg (p.45-48)

• Salzburg attracts cross-border tourism. Anchor stores in Bahnhofsviertel and old town enhance visibility.
• Focus on sustainable upgrades and tourism-related retail offerings.

10. Investment Market (p.49-52)

• Retail investments stabilize post-pandemic, with a focus on supermarkets and retail parks.
• ESG compliance is increasingly demanded by investors, affecting property valuations and lease negotiations.

11. ESG & Investment Analysis (p.53-56)

• High-yield retail properties remain attractive, though returns adjusted for inflation.
• ESG criteria enhance property value and tenant appeal.

12. Regional Performance (p.57-60)

• Various regions experience growth but differ in economic drivers; tourism and university towns drive robust retail activity.