Japan Tobacco Control Profile Summary (WHO MPOWER Measures, 2021)
Core Content Overview
This document provides an overview of Japan's compliance with the WHO MPOWER measures, which are a set of six evidence-based tobacco control strategies. The compliance scores for each measure are based on the 2021 WHO report on the global tobacco epidemic.
MPOWER Compliance Summary
| Measure |
Compliance Score |
Status |
| M - Monitoring |
N/A |
Not applicable (only P and E are scored) |
| P - Smoke-Free Environments |
61.0% |
Cigarettes less affordable since 2010 |
| O - Cessation Programmes |
N/A |
Not applicable |
| W - Health Warnings |
N/A |
Not applicable |
| Mass Media |
N/A |
Not applicable |
| E - Advertising Bans |
N/A |
Not applicable |
Compliance Color Key
- Complete measure: Smoking is not permitted in all public places.
- Moderate measure: Some restrictions exist, but not comprehensive.
- Minimal measure: Limited measures in place.
- No policy or weak measure: No significant measures or weak enforcement.
- Not categorized/No data: No data available for this measure.
- YES: Cigarettes became less affordable since 2010.
- NO: Cigarettes did not become less affordable since 2010.
- ↔: No trend change in affordability since 2010.
WHO Framework Convention on Tobacco Control
- Date of signature: 9 March 2004
- Date of ratification: 8 June 2004
- Population: 126,476,458
- Income group: High-income
National Tobacco Control Programme (as of 31 December 2020)
- National government objectives in tobacco control: Yes
- National agency or technical unit for tobacco control: Yes
- Number of full-time equivalent staff: 2
- Government expenditures on tobacco control: Not available
Tobacco Use Prevalence (2018, Adults)
| Group |
Current Use (%) |
Daily Use (%) |
| Male |
... |
... |
| Female |
... |
... |
| Both sexes |
... |
... |
Tobacco Use Prevalence (2017, Adolescents)
| Group |
Current Use (%) |
Daily Use (%) |
| Male |
0.7 |
0.2 |
| Female |
0.5 |
0.1 |
| Both sexes |
0.6 |
0.1 |
Smoke-Free Environments (2020)
- Health-care facilities: Yes
- Educational facilities (except universities): Yes
- Universities: Yes
- Government facilities: Yes
- Indoor offices and workplaces: No
- Restaurants: No
- Cafés, pubs, and bars: No
- Public transport: No
- Other public places: Not applicable
- Law requires fines for smoking violations: Yes
- Fines on establishments: Yes
- Fines on smokers: Yes
- Funds for enforcement: No
- Complaint system with investigation: No
Cessation Programmes
- Toll-free quit line/help line: No
- Nicotine replacement therapy (NRT):
- Legally sold: Yes
- Purchased from: Pharmacy without Rx
- Insurance coverage: Partially
- Essential drugs list: Yes
- Bupropion:
- Legally sold: No
- Insurance coverage: Not applicable
- Varenicline:
- Legally sold: Yes
- Purchased from: Pharmacy with Rx
- Insurance coverage: Partially
- Smoking cessation support availability:
- Health clinics: Yes in some
- Hospitals: Yes in some
- Office of health professional: No
- Community: Yes in some
- Other: No
- Insurance coverage for support: Partially in some locations, not applicable in others
Health Warnings on Tobacco Packages (2020)
- Mandatory health warnings: Yes
- Percentage of principal display area: 50% (front and rear combined)
- Health warnings include photos: No
- Health warnings not obscured: No
- Rotating warnings: Yes
- Warnings in principal language: Yes
- Fines for violations: Yes
- Ban on misleading terms: No
- Ban on figurative signs: No
- Ban on flavor descriptors: No
- Ban on quantitative information: No
- Ban on internet sales: No
Advertising and Promotion Bans (2020)
- Direct advertising bans:
- National TV and radio: No
- International TV and radio: No
- Local magazines and newspapers: No
- International magazines and newspapers: No
- Billboards and outdoor: No
- Point of sale: No
- Internet: No
- Other direct bans: No
- Promotion and sponsorship bans:
- Free distribution: No
- Promotional discounts: No
- Non-tobacco products identified with tobacco brand names: No
- Brand names used for tobacco products: No
- Tobacco brands in TV/films: No
- Tobacco products in TV/films: No
- Anti-tobacco ads in visual entertainment media: No
- Complete ban on sponsorship: No
- Ban on sponsorship contributions: No
- Ban on publicizing sponsorship: No
- Ban on CSR activities: No
- Tobacco companies publicizing CSR: No
- Other entities publicizing CSR: No
- Tobacco companies funding prevention campaigns: No
- Subnational laws on advertising: Not reported
Taxation on Tobacco Products (as of 31 July 2020)
- Price of lowest cost brand (tax inclusive): JPY 420.00
- Price of premium brand (tax inclusive): JPY 510.00
- Taxes on most sold brand:
- Total taxes: 61.03%
- Specific excise: 51.94%
- Ad valorem excise: 0.00%
- VAT/sales tax: 9.09%
- Import duty: 0.00%
- Other taxes: 0.00%
- Affordability:
- Cigarettes less affordable compared to 2018: Yes
- Cigarettes less affordable since 2010: Yes
- % of GDP per capita to buy 100 packs: 1.22%
- Trend change in affordability since 2010: Yes
Use of Earmarked Tobacco Taxes
Supplementary Tax Information
| Category |
Description |
| Uniform excise tax applied |
Yes |
| Greater reliance on specific tax |
Not applicable |
| Minimum specific tax in mixed regime |
Not applicable |
| Retail price as base for ad valorem |
Not applicable |
| Specific tax adjusted for inflation |
No |
| Price dispersion (cheapest/ premium): |
82.35% |
| Duty-free cigarette sales banned |
No |
Summary of Key Information
- Japan has signed and ratified the WHO Framework Convention on Tobacco Control.
- Cigarettes have become less affordable since 2010.
- Smoke-free laws are in place in health-care, educational, and government facilities, but not in offices, restaurants, or public transport.
- Health warnings are required on all tobacco packages, covering 50% of the principal display area, but they do not include photos or graphics.
- There is no national quit line, and only partial insurance coverage for cessation support.
- No comprehensive national anti-tobacco mass media campaign was conducted between July 2018 and June 2020.
- Tobacco advertising is not banned on national TV, radio, or print media, and no direct or indirect advertising bans are in place.
- Tobacco taxation is significant, with taxes accounting for 61.03% of the retail price of the most sold brand.
- There is no data on the use of earmarked tobacco taxes for health purposes.