2021-08-20-埃森哲-Seizing_new_consumer_goods_value_pools_25页_2mb

The COVID-19 pandemic has triggered a significant shift in consumer goods value, with $2 trillion potentially migrating to home-focused areas like home improvement, digital entertainment, and e-commerce. This change results from prolonged restrictions forcing consumers to adapt their lifestyles, work habits, and spending patterns. Key impacts include increased demand for refrigerated and frozen foods, self-care products, and ready-to-eat meals due to more time spent at home. Consumer packaged goods (CPG) companies are not fully prepared, necessitating changes in distribution, data access, and operating models to capture this new value. Recommendations include localized consumption strategies, leveraging data for agility, and embracing disruptive innovations like IoT and subscription models to thrive in this evolving landscape.