品牌价值-最有价值和最强大的汽车、汽车零部件、轮胎和移动品牌的2023年度报告（英）-2023.3-56页_16mb

In this 2023 report by Brand Finance, the automotive industry saw Tesla emerge as the top-valued automobile brand at USD 66.2 billion, driven by its leadership in electric vehicles (EVs) and a 44% value increase. BYD showed rapid growth with a 123% year-on-year surge, aiming to expand into Europe. Michelin dominated the tyres sector with a brand value of USD 7.9 billion, maintaining its position through innovations in sustainability. In mobility, Uber led with USD 23.3 billion, while US brands like Enterprise and Hertz showcased strong regional dominance.

Key trends included a challenging industry outlook due to economic pressures, reduced marketing spend, and shifting consumer preferences towards sustainable and affordable options. EVs and sustainability are central to future growth, but challenges like high costs and declining brand promotion threaten brand equity. Overall, the industry faced a 1% value decline from 2022, highlighting the need for strategic investments in innovation and customer-centric approaches. Brand value measurements rely on methodologies like royalty relief and stakeholder perceptions to assess performance.