益普索-2019青年人音乐研究报告（英文）-2019.2-17页_17mb

Summary of The Sound of the Next Generation

Core Content

This report, conducted by Youth Music in collaboration with Ipsos MORI, presents a comprehensive analysis of how children and young people (aged 7–25) in England engage with and value music. It explores the evolving relationship between young people and music, highlighting the significance of music in their lives, the impact of digital technology, and the broader implications for education, industry, and personal wellbeing.

Main Findings

1. Music is Integral to Young People's Lives

• Music as a Favorite Pastime: Music is young people's favorite hobby, equal to gaming and more than sport, drama, and dance.
• High Engagement Levels: 90% of young people listen to music weekly, and 97% interact with it in some form.
• Diverse Musical Tastes: Young people engage with a wide range of genres, from pop, rock, and hip-hop to more niche styles like grime and dubstep.
• Mood-Driven Listening: Music is often used as a mood enhancer and is the soundtrack to their daily lives.

2. Young People Are Making Music More Than Ever Before

• Increased Participation: Two-thirds of young people engage in some form of music-making, with 67% creating music regularly.
• Digital Influence: The rise of digital tools and platforms has enabled more young people to create music independently.
• DIY Approach: A growing number of young people are self-taught, with 39% learning through online resources like YouTube.
• Instrument Playing: 30% of young people play an instrument, with the electric guitar showing the most significant increase in popularity.

3. Patterns of Engagement Differ by Background

• Lower-Income Youth: More likely to engage with music through DIY methods and popular culture activities like rapping and karaoke.
• Gender Differences: Boys are more likely to stop playing instruments as they age, while girls continue to sing more regularly.
• Educational Disparities: Young people from lower-income backgrounds often miss out on advanced musical training despite being equally musically inclined.

4. Music is a Powerful Contributor to Wellbeing

• Emotional Support: Music helps young people express themselves, manage emotions, and reduce feelings of loneliness.
• Social Benefits: Music fosters friendships and a sense of belonging, which is crucial for emotional and psychological wellbeing.
• Future Outlook: Young people who make music are more likely to feel in control of their future and are better equipped to navigate life's challenges.

5. A Diverse Talent Pool Supports the Future of the Music Industry

• Industry-Ed Link: There is a growing need for collaboration between music education and the music industry to ensure a diverse and skilled workforce.
• Talent Pipeline: The current gap between education and industry is a concern, especially for those outside London or with limited financial means.
• Opportunity for Change: By aligning these sectors, both can benefit: schools gain more relevance and industry gains a broader talent base.

6. Music Has the Power to Make Change

• Call to Action: The report urges a rethinking of how music is perceived, funded, and delivered to make it more inclusive and relevant.
• Recommendations: Includes calls for a more industry-facing music curriculum, better support for music education, and recognition of young people's everyday creativity.

Key Information

• Survey Details: 1,000 young people aged 7–17 were surveyed, and 14 case studies were created.
• Expert Input: In-depth interviews with industry leaders, psychologists, and academics provided context to the findings.
• Digital Revolution: Has democratized music access, allowing for greater participation and creativity.
• Wellbeing Impact: Music is not just entertainment; it's a vital tool for emotional and social development.
• Future Economy: As automation grows, the skills developed through music (creativity, communication, emotional intelligence) will become increasingly valuable.

Recommendations

• Rethink Music Curriculum: Schools need to adopt a more progressive and inclusive approach to music education.
• Strengthen Partnerships: Between education and the music industry to ensure a diverse and skilled talent pipeline.
• Value Everyday Creativity: Recognize and support the creative activities young people engage in outside formal education.
• Promote Music in Schools: Ensure that music remains a core part of the educational experience to support future career readiness and wellbeing.

Conclusion

The Sound of the Next Generation emphasizes the need for a paradigm shift in how music is integrated into young people's lives. It calls for a more inclusive, equitable, and relevant approach to music education and industry engagement, highlighting the profound impact music has on personal and social development.