2024-05-12-品牌价值-肯尼亚最有价值和最强大品牌25强的2024年度报告（英）_39页_22mb

Equity Bank remains the most valuable and strongest Kenyan brand in 2024 with a brand value of KES 65.8 billion, marked by a Brand Strength Index (BSI) score of 92.46 at AAA+.

CIC Insurance Group experienced the fastest growth at 63%, reaching a brand value of KES 1.9 billion, supported by a BA- rating, demonstrating strong brand equity development.

Other top-performing brands include NCBA, which grew 44% to KES 19.7 billion, Centum with a 36% increase to KES 713.9 million, and Kenya Airways, up 38% to KES 6.4 billion, showing resilience amid economic challenges.

The report highlights insights on brand building through sponsorship, emphasizing long-term benefits for sponsors, and discussing share price discounts in equity analysis, which can stem from market sentiment, financial performance, or governance issues.

Brand valuation methodology relies on the Royalty Relief approach, incorporating stakeholder perceptions and business revenue forecasts to assess brand value and strength.