品牌价值-尼日利亚最有价值和最强大品牌25强的2024年度报告（英）-2024.5-39页_23mb

Nigeria's brand landscape in 2024 showcases remarkable resilience and growth, despite economic headwinds like currency devaluation and inflation. According to Brand Finance Nigeria 25 2024:

1. Top Brand and Sectors: Access Bank retains its position as Nigeria's most valuable brand (worth NGN355.3 billion, a 73% increase) and Africa's 31st most valuable brand. Banking leads the brand value rankings, contributing 50% to the nation's total brand value. Dangote Cement is the second most valuable brand.

2. Growth and Resilience: Multiple brands, including Flour Mills Nigeria (+161.9%), Dangote Sugar (+126%), and Stanbic IBTC (+184%), demonstrate significant value increases. This growth is often tied to price hikes for essential goods and services, proving brands' ability to withstand economic pressures. Eight banking brands improved their rankings, with Stanbic IBTC being the fastest-growing overall.

3. Brand Strength and Sustainability: GTCO is recognized as Nigeria's strongest brand, with an improved Brand Strength Index (BSI) score and rating (AAA). Sustainability is highlighted, with Access Bank leading in Sustainability Perceptions Value (SPV) at NGN24.5 billion, indicating that sustainable practices contribute significantly to brand value.

4. Sponsorship and Brand Building: Brand Finance emphasizes sponsorship as a crucial tool for brand building, leveraging partnership activations to enhance brand awareness, consideration, and reputation. Examples, like Standard Chartered's collaboration with Liverpool FC, demonstrate measurable impacts through increased fan engagement and market perception improvement.

5. Methodology and Insights: Brand values are derived from the Brand Strength Index methodology, incorporating market research, stakeholder perceptions, and financial projections. The report provides strategic guidance for brands to enhance their market position, understand equity markets, and leverage their brand value for sustainable growth in Africa and globally.