2021-11-04-埃森哲-Retail_sourcing_reset_11页_1001kb

The retail sourcing function in modern retail organizations is often viewed as a cost-center and behind-the-scenes operation, supporting merchandising teams. However, this narrow perspective is a liability, especially with increased disruptions from global events like the pandemic and supply chain issues. To thrive, sourcing must be elevated to a strategic asset and placed at the C-suite table for key business decisions, influencing up to 60% of the P&L.

Current challenges include consumer demands for sustainability, transparency, and personalization, coupled with macroeconomic pressures such as commodity volatility and uncertain supply. Retailers need to pivot to digital ways of working, automating routine tasks like data tracking and reconciliation, which frees up time for innovation and strategic insights. This requires building teams with expertise in advanced analytics, AI, and technology, while fostering collaboration across roles.

The report outlines five strategies for success:

1. Adopt digitized sourcing and build collaborative, technology-savvy teams to enhance efficiency and provide real-time insights, reducing costs and risks.
2. Turn sourcing into a branding machine through profitable sustainability by integrating eco-friendly practices early in design and development, leveraging supplier relationships for cost-effective and transparent impacts.
3. Ensure supply-side uncertainty through surety of supply by promoting mutual dependability and risks-sharing across partners, avoiding supply disruptions with better visibility and contingency planning.
4. Capture white space opportunities through category champion partnerships by collaborating with experts who can accelerate product launches and optimize margins without adding overhead.
5. Embrace shared success in the supply ecosystem by fostering trust and transparency to improve demand matching and utilization, rather than siloed negotiations.

These changes transform sourcing from an out-of-sight function to a top-of-mind strategic capability that drives innovation, profitability, and customer value. Retailers must reimagine sourcing as part of a cohesive supply network to stay competitive in today's complex retail landscape.