2016年-WEF世界经济论坛_How_to_Realize_Returns_on_Health_32页_1mb

报告摘要

Summary of "Future of Healthy: How to Realize Returns on Health"

Core Content

This report, Future of Healthy: How to Realize Returns on Health, explores the concept of Maximizing Healthy Life Years (MHLY) and how it can be achieved through a multistakeholder ecosystem of health. The goal is to align Return on Health (RoH) with Return on Investment (Rol) to create sustainable and profitable health solutions across all industries.

Main Views

MHLY is a metric beyond just avoiding deaths; it includes preventing disability, improving quality of life, and promoting overall well-being.
Non-communicable diseases (NCDs), such as diabetes, cancer, and heart disease, are a growing global health crisis, projected to cause over 62 million deaths by 2040.
Mental ill-health is a significant contributor to the NCD burden and is increasingly recognized as a critical factor in maximizing healthy life years.
Health is not confined to the healthcare sector; it is a cross-cutting issue affecting multiple industries, including food, technology, and education.
Ecosystems of health are essential to address the complexity of NCDs and mental health, requiring collaboration between diverse stakeholders.
Market forces can be harnessed to create a sustainable environment for health-related investments and innovations.

Key Information

1. Health Ecosystem Architecture

An ecosystem of health is defined by two core roles:

Health Shapers: Stakeholders (e.g., governments, NGOs, private sector) that set standards, norms, or catalyze behavior change.
Designers/Deliverers: Stakeholders that create and deliver health-enabling products and services.

These roles are interdependent and must be aligned to ensure both RoH and Rol are realized.

2. Desirable Returns are Individual and Situational

Returns on health and investment vary across stakeholders.
Individuals value well-being and positive experiences.
Businesses seek growth, competitive advantage, and cost reduction.
Non-profit organizations aim to demonstrate impact and gain visibility.
Public sector focuses on economic development, national security, and political capital.

3. Strategies to Align RoH and Rol

Setting standards and norms through legislation or public initiatives.
Catalyzing behavior change by creating incentives or awareness.
Aggregating demand and supply to achieve critical mass and viability.
Cost/benefit sharing to align interests between health beneficiaries and investors.

4. Examples of Successful Health Ecosystems

Desso’s AirMaster Carpet: Captures fine dust more effectively, reducing respiratory disease risk while offering a competitive advantage through improved sales.
Vitality (South Africa): A health promotion program by Discovery that rewards healthy behaviors, reducing healthcare costs and increasing market share for healthy products.
“Alles is Gezondheid” (Netherlands): A government-led initiative that brings together multiple stakeholders to promote health through coordinated efforts.
Fat Bird (Singapore): A government-sponsored running program that became self-sustaining after creating a culture of exercise.
Revolution Foods (US): A social enterprise that promotes healthy eating habits in schools, influencing long-term consumer behavior.

Conclusions and Outlook

MHLY is an opportunity for all industries, not just healthcare.
Individual behavior is central to the success of health ecosystems.
Multistakeholder collaboration is necessary to create systemic change and sustainable health solutions.
Future actions should focus on:
- Laying the foundation for health ecosystems.
- Shaping an individual-centric environment for MHLY.
- Developing tools and platforms for cross-sector collaboration and innovation.

References and Acknowledgements

The report is prepared in collaboration with Bain & Company.
It references data from the World Health Organization (WHO) and World Economic Forum reports.
It acknowledges the importance of shared value in driving health-related innovation and investment.

展开完整摘要