2022-11-22-莱坊-Tricity_city_attractiveness_and_office_market_Q3_2022_8页_1mb

Tricity Region Analysis Report Summary

1. City Attractiveness

• Population: City area forecast balances at 414.8 sq km, with 1.64 million inhabitants (metropolitan). GDP growth in 2022 was 9.7%.
• Investment Rankings:
  • Ranked 1st in Poland for "Best Place to Do Business" by ABSL (2020, 2022).
  • Top 10 European Cities & Regions of the Future (2022/2023).
  • 1st in shared services and outsourcing (BSS sector) by Pro Progressio (2021).

2. Economic Incentives

• Investment support includes grants, tax incentives, employer branding campaigns, and relocation assistance.

3. Quality of Life

• Quality of life rankings:
  • Gdańsk 1st in "People-Friendly Cities" (2020, Forbes).
  • Top 55 in Europe for quality of life (Numbeo).
• Green initiatives and infrastructure: Clean cities award, cargo bike subsidies, ISO certifications, and 123 sq km of green areas.

4. Office Market Q3 2022

• Existing Supply: 1.01m sq m (3rd among regional markets).
• Vacancy Rate: 13.5% (unchanged from prior quarter).
• Take-up: High demand (450k sq m), with 64% from new tenants.
• Averages: Asking rents €10-15/sqm/month; service charges PLN 15.00-24.00/sqm/month.

5. Labor Market Trends

• SSC Jobs: High demand for finance, IT, and customer service roles, with competitive salaries (e.g., FP&A specialists earn PLN 12k-18k gross).
• Dream Job Factors: Permanent contracts (80%), medium-sized companies (41%), clear job descriptions (93%).
• Company Preferences: Medium-sized companies favored for agency and impact; large companies prioritize training and growth opportunities.

6. Other Insights

• Real Estate: Knight Frank partners with Tricity for real estate investment analysis, including retail, office, and industrial sectors.
• Investment Support: Michalpage.pl offers HR and consulting services.