2025-06-12-德勤-2025全球零售力量报告（英文）_85页_12mb

Global Powers of Retailing 2025: Summary

1. Foreword & Methodology

• Evan Sheehan discusses the macroeconomic pressures (inflation, cautious consumers, tech, geopolitics) affecting retailers.
• Deloitte's methodology: Analysis of Top 250 global retailers based on in-depth executive interviews and data-driven analysis. Regional data, sector performance, and new entrants are analyzed (Not all companies provide full data, especially private ones).

2. Key Trends & Findings

2.1 Overall Performance (FY2023)

• Top 250 composite retail revenue grew by 3.7% (slightly down from 8.3% prior year).
• Profitability increased slightly, with a composite net profit margin of 3.7% (up 0.6 pp YoY), though margins vary widely.
• US and UK retailers dominate the Top 250 list and Top 10.
• Growth was weakest in Latin America (-0.4%), strongest in Asia-Pacific (2.0%).
• Apparel & Accessories had the highest margins (9.8%) but moderate growth (6%), while FMCG companies (Co-op, Walmart) showed good expansion.

2.2 Dominant Strategies for Retailers

• Strategic Operational Efficiency: Driving efficiency through supply chain management, inventory control, and technology automation to enhance profitability.
• AI-Driven Tech Transformation: Increasingly using AI for demand forecasting, inventory optimization, personalization, chatbots, and automation of routine tasks. Digital signage and robots are used to improve customer experience (e.g., Walmart's AI initiatives, Amazon's Generative AI).
• Sustainability & the Circular Economy: Growing importance due to consumer demand and regulations. Initiatives include reducing waste, using recycled materials, investing in renewable energy, setting net-zero emissions goals (like Schwarz Group, Landmark Group). Recommerce and trade-in programs are expanding (JD.com).
• Alternative Revenue Streams: Retail media networks, which is a key growth driver, becoming more important than simply reallocating ad spend. Companies expand these networks or improve their existing offerings (JD.com, JD.com, JD.com). Others are investing in new services (Amazon healthcare, Walmart Vizio).

2.3 Global Economic Outlook (Dr. Ira Kalish)

• Global economy resilient but moderate growth expected across regions.
• Risks include trade restrictions, China-Western tensions, and fiscal policy sustainability concerns. Geopolitical risks impact supply chains (diversification away from China).
• USA: Resilient, but cautious Fed and delinquencies may slow spending. Services shifting from goods hurts some retailers (Home Depot). Wages rising, jobs plentiful.
• Europe: Avoided recession, but growth slowing due to tight labor markets and productivity issues. Germany weak due to energy costs, competition.
• China: Stabilization expected, but inflation, real estate concerns, export issues remain.
• Japan/Yemen: Recovery slow, yen weakening exacerbating trade issues.
• India: Fastest growing large economy, policies supportive.

2.4 Geographic Analysis

• Top 250 revenue: Europe 33.6%, North America 49.2%, Asia-Pacific 8.7%.
• Retail revenue growth: Africa/Middle East 9.7%, Latin America 6.6%, North America 3.1%, Asia-Pacific 2.0%.
• Top 5 in Africa/Middle East: Shoprite led (11.9% growth). Fastest was Avolta AG (87.2% growth, mostly travel retail). Migros (Turkey) grew 30%. Sok Marketler and BİM grew rapidly.
• Top 5 in Asia-Pacific: JD.com, Seven & i, Aeon, Woolworths, Reliance.
• Top 5 in Europe: Schwarz/ALDI, Carrefour, ASDoco, Tesco, Metro/Costco.
• Top 5 in Latin America: Grupo Comercial Chedraui, FEMSA, Cencosud/Albertsons, Senderas, Organización Soriana.
• Top 5 in North America: Walmart, Amazon, Costco, Home Depot, Kroger.

2.5 Top 250 & Top 10 Detailed Analysis

• Top 10: Accounted for 34.9% of Top 250 revenue. US companies dominate (7). Fastest growth: Shein (+88.2% CAGR), JD.com (+41.1% CAGR).
• Top 250 by Revenue: Top 10 companies + others. Largest remaining: Aldi, Schwarz, Costco, Target, L'Oréal.
• Fastest 20 (by 5-year CAGR): Majority from Asia-Pacific & Europe. Fastest: Shein, Sok Marketler (Turkey), BİM Mağazalar (Turkey), Migros (Turkey), Coupang (South Korea). Notable younger entrants from the US/UK.

2.6 New Entrants & Fastest 20

• New Entrants (2023): 18, 90% positive growth. Showed strong geographic/regional diversity (e.g., Avenue Supermarts Ltd - 19% growth, Dplus - 35%).
• Fastest 20: Showed higher growth (avg. 4.8% YoY, 30% CAGR) than other Top 250 companies. Represent many retailers from the FMCG and hardlines/leisure sectors.

2.7 Executive Insights (Summarized)

• CRM/Consistent Brand (Retailer): Focuses on unique tech to redefine shopping, integrates tech into logistics, CRM, personalization, fraud models, and sustainability.
• Chief Digital Officer (Aritzia): Combines tech & fashion, focuses on data-driven decision-making for style, inventory, demand planning, delivering urgency, and seamless digital and emotional retailing with a data-centric culture.
• Head of AI (Canadian Tire Corp.): AI/GenAI improves operations (automation) and customer experience (personalization). Balanced tech integration with responsible AI (transparency, consent, reducing bias).
• CEO (Majid Al Futtaim): Focuses on delivering "great moments" through customer-centricity and personalized experiences via technology (AI, data). Sustainability is integrated into the culture, focusing on circularity, renewable energy, and diverse talent.
• Group CFO/CISO (Landmark Group): Embeds sustainability in strategy, focusing on responsible sourcing, reducing packaging, circularity (textile recycling pilot), optimizing logistics (biofuels, EVs), and transparency. Finance supports sustainability goals.
• EMEA Leader (Salesforce): AI transforms retail with personalization, loyalty, and operational efficiency using CRM, predictive analytics, AI agents in operations and service. Focuses on seamless data integration and applying AI/GenAI across front/back office.

3. Conclusion

The 2025 report highlights that retailers face ongoing challenges, but must focus on strategic efficiency, embrace AI-based tech innovation, address consumer demands for personalization and sustainability, expand alternative revenue streams (especially retail media), and drive operational excellence through data and automation to achieve sustainable growth. Regional variations influence strategies, but technology and sustainability are universal priorities.