2025年11月世界旅游晴雨表_31页_1mb

World Tourism Barometer Summary - November 2025

Core Content

The World Tourism Barometer report for November 2025 provides an overview of global tourism trends, highlighting the recovery of international tourist arrivals and tourism receipts in the first nine months of 2025. The report is published by the Market Intelligence, Policies and Competitiveness Department of the World Tourism Organization (UN Tourism) and includes data on regional performance, economic indicators, and comparisons to pre-pandemic levels.

Key Findings

• International tourist arrivals increased by 5% in the first nine months of 2025, surpassing the 2024 levels by 50 million and aligning with the global projection of 3% to 5% growth for 2025.
• Europe remained the largest destination region, with 625 million international tourists in Jan-Sep 2025, a 4% increase from 2024 and a 6% increase compared to 2019.
• Africa showed the strongest recovery, with a 10% growth in arrivals.
• The Middle East also performed well, with a 2% increase in arrivals and a 33% rise above pre-pandemic levels.
• Asia and the Pacific saw an 8% growth in arrivals but were still 10% below 2019 levels.
• The Americas had a 2% increase overall, with a 1% decline in Q3 due to smaller declines in the United States and Canada.
• The third quarter of 2025 saw a 4% increase in arrivals, driven by a strong summer season in the Northern Hemisphere.

International Tourist Arrivals (Jan-Sep 2025)

• Total arrivals: Over 1.1 billion international tourists.
• Year-on-year growth: 5%.
• Provisional data is used, and percentage changes are relative to 2019 for 2021 through 2024.
• Regional performance:
  • Europe: +4% from 2024, +6% from 2019.
  • Africa: +10% from 2024, +3% from 2019.
  • Americas: +2% from 2024, with a 1% drop in Q3.
  • Asia and the Pacific: +8% from 2024, still 10% below 2019.
  • Middle East: +2% from 2024, 33% above pre-pandemic levels.

International Tourism Receipts (2024)

• The report includes data on international tourism receipts, with a focus on real terms (in local currencies at constant prices).
• Global tourism inflation is compared to headline inflation, with the tourism inflation proxy being a weighted average of restaurant-hotel and transport inflation.
• World GDP (constant prices) is also referenced, indicating the broader economic context in which tourism operates.

Best-Performing Destinations and Markets

• Top 20 best-performing destinations in Jan-Sep 2025 by tourist arrivals and receipts are highlighted, with the following regions:

  • Europe: Top 10 destinations showed a 4% increase in arrivals compared to 2024 and 6% compared to 2019.
  • Asia and the Pacific: Top 10 destinations had an 8% increase in arrivals compared to 2024, but were still 10% below 2019 levels.
  • Americas: Top 10 destinations had a 2% increase in arrivals, with a 1% drop in Q3.
  • Africa and the Middle East: Top 10 destinations showed 10% growth in arrivals, with the Middle East leading in recovery relative to 2019.

• Top 20 best-performing markets by tourism expenditure are also listed, showing percentage changes from both 2024 and 2019.

Economic Indicators

• Global tourism inflation was lower than headline inflation, reflecting the resilience of the tourism sector amid economic challenges.
• Crude oil prices are included as a factor affecting travel costs and consumer behavior.
• World GDP (constant prices) is used to provide context on the economic environment influencing tourism trends.

Summary of Regional Performance

Conclusion

The World Tourism Barometer for November 2025 indicates a continued recovery in global tourism, with 5% growth in international arrivals and strong performance in certain regions. Despite geopolitical tensions and mixed consumer confidence, the sector has shown resilience, particularly in Europe, Africa, and the Middle East. The report also emphasizes the importance of economic indicators such as inflation and GDP in shaping tourism trends.