20220126-Brand_Finance-2022年全球品牌500强_110页_23mb

Apple holds on to top spot with record valuation, Google and Microsoft follow closely

• Apple remained the most valuable brand in 2022 with a valuation of $355.1 billion, a 35% increase from the previous year.
• TikTok became the fastest-growing brand, surging 215% to $59 billion.

Tech and Retail Dominate Brand Value

• Tech (15.4% of overall value) and Retail (14.4%) sectors led the rankings, with 50 tech brands and 53 retail brands featured.
• Key performers:
  • Samsung (107.3 billion), Microsoft (184.2 billion), Walmart (111.9 billion).
  • TikTok (18.7–59 billion, +215%), Netflix (31.4–55 billion, +46% in IT sector).

Regional Highlights

• Americas saw strong growth for telecomms and tech brands (Deutsche Telekom +18%, TikTok +215%).
• Europe: Sber (Russia) emerged as the strongest brand (BSI 92.3).
• Asia-Pacific: Media brands like Disney (+11%) and BYD (+100%) showed resilience.
• Middle East & Africa: ADNOC (+18.6%) and Etisalat (+18.4%) dominated.

Methodology: Royalty Relief Method

• Brand Value: Calculated using the Royalty Relief Method, which assesses the value based on hypothetical licensing fees derived from market research.
• Brand Strength Index (BSI): Tracks three pillars—Brand Investment, Stakeholder Equity, and Business Performance—to measure overall brand strength.

Opportunity

For businesses seeking valuation support, the Institute offers expert training on brand evaluation and strategy.