2026年全球500强_52页_18mb

2026 Global Brand Value Report Summary

Core Content

The 2026 Global Brand Value Report by Brand Finance provides an in-depth analysis of the world's most valuable and strongest brands. It highlights the shifting dynamics of brand value and strength across different regions and sectors, with a focus on the role of technology, digital ecosystems, and AI in shaping the global brand landscape.

Main Points

• NVIDIA has surpassed Facebook and Walmart to become the fifth most valuable brand in the world with a brand value increase of 110% to $184.3 billion.
• Apple remains the most valuable brand at $607.6 billion, up 6% from 2025, driven by its ecosystem and services.
• Microsoft ranks second with a 23% increase in brand value to $565.2 billion, bolstered by cloud services and enterprise AI.
• Google holds the third position with a 5% rise in brand value to $433.1 billion, supported by its dominance in search and advertising.
• Amazon ranks fourth with a 4% increase to $369.9 billion, sustained by its e-commerce and cloud business.
• TikTok/Douyin climbs to seventh place with a 45% increase in brand value to $153.5 billion, attributed to global expansion and user engagement.
• Revolut becomes the fastest-growing brand in the Global 500, with a 239% increase in brand value to $6.6 billion, entering the ranking for the first time.

Key Information

Brand Value Ranking

Brand Strength Analysis

• YouTube becomes the world's strongest brand with a BSI score of 95.3, climbing from eighth place in 2025.
• WeChat holds the second strongest brand position with a BSI score of 95.1.
• Microsoft ranks third with a BSI score of 94.7, surpassing Google.
• LEGO is now the fifth strongest brand with a BSI score of 94.2.
• NVIDIA ranks sixth with a BSI score of 93.9.
• Wuliangye (五粮液) ranks seventh with a BSI score of 93.6.
• Deloitte and Michelin are among the top 10 in brand strength.

Regional Insights

• The U.S. remains the dominant region in the Global 500, with 192 brands contributing over 50% of the total brand value.
• China is the second-largest contributor, with 68 brands accounting for over 15% of the total brand value.
• Germany contributes over 5%, with 26 brands in the ranking.
• The UK sees a 27% increase in brand value, with 10 brands in the top 500.
• Spain and several Nordic markets also show strong growth in brand value.

Sector Trends

• Banking continues to dominate, with 79 brands contributing 13% of the total brand value.
• Retail has fallen to fifth place, with a 34% decline in total brand value.
• Internet and software brands saw 24% growth, while semiconductors and broader technology categories grew by 63% and 70%, respectively.

Brand Spotlight: Infosys

• Infosys is highlighted as a key player in the IT services sector, with a brand value of $16.4 billion and a BSI score of 86.8.
• The company is at the forefront of AI-driven transformation, focusing on responsible AI, transparency, and governance.
• Sponsorships and media partnerships are used to reinforce brand strategy, with notable collaborations including Roland-Garros, ATP, and The Economist Impact.
• Infosys leverages AI technologies such as Topaz, Aster, and Cobalt to enhance customer engagement and deliver immersive experiences.

Methodology and Services

• Brand Finance uses ISO 10668 and ISO 20671 standards to quantify brand value and strength.
• The methodology is certified by Austrian Standards and approved by the Marketing Accountability Standards Board.
• The report includes 100+ brand reports annually, covering a wide range of sectors and countries.

Sustainability Insights

• Sustainability is becoming less of a driver for consumer choice, due to political ESG backlash, cost-of-living concerns, and increased regulation.
• Brands that mute sustainability discussions risk losing significant brand equity.
• "Greenhushing" is a growing trend, but it can lead to missed opportunities and reduced value creation.
• Brand Finance will release its 2026 Sustainability Perceptions Index in February, providing insights into how brands are perceived in terms of sustainability commitment and impact.

Conclusion

The 2026 Global Brand Value Report underscores the increasing importance of technology, AI, and digital ecosystems in shaping brand value and strength. It also highlights the need for responsible innovation, regulatory compliance, and strategic brand investments to maintain and grow brand equity in a rapidly evolving global market.