> **来源：[研报客](https://pc.yanbaoke.cn)** # 2026 Global Brand Value Report Summary ## Core Content The 2026 Global Brand Value Report by Brand Finance provides an in-depth analysis of the world's most valuable and strongest brands. It highlights the shifting dynamics of brand value and strength across different regions and sectors, with a focus on the role of technology, digital ecosystems, and AI in shaping the global brand landscape. ## Main Points - **NVIDIA** has surpassed **Facebook** and **Walmart** to become the fifth most valuable brand in the world with a brand value increase of **110%** to **$184.3 billion**. - **Apple** remains the most valuable brand at **$607.6 billion**, up **6%** from 2025, driven by its ecosystem and services. - **Microsoft** ranks second with a **23%** increase in brand value to **$565.2 billion**, bolstered by cloud services and enterprise AI. - **Google** holds the third position with a **5%** rise in brand value to **$433.1 billion**, supported by its dominance in search and advertising. - **Amazon** ranks fourth with a **4%** increase to **$369.9 billion**, sustained by its e-commerce and cloud business. - **TikTok/Douyin** climbs to seventh place with a **45%** increase in brand value to **$153.5 billion**, attributed to global expansion and user engagement. - **Revolut** becomes the fastest-growing brand in the Global 500, with a **239%** increase in brand value to **$6.6 billion**, entering the ranking for the first time. ## Key Information ### Brand Value Ranking | Rank | Brand | Brand Value (USD billion) | Growth (%) | |------|---------------------|--------------------------|------------| | 1 | Apple | 607.6 | +6% | | 2 | Microsoft | 565.2 | +23% | | 3 | Google | 433.1 | +5% | | 4 | Amazon | 369.9 | +4% | | 5 | NVIDIA | 184.3 | +110% | | 6 | TikTok | 153.5 | +45% | | 7 | Walmart | 141.0 | +3% | | 8 | Samsung Group | 119.2 | +8% | | 9 | Facebook | 107.1 | +17% | | 10 | State Grid Corporation of China | 102.4 | +20% | ### Brand Strength Analysis - **YouTube** becomes the world's strongest brand with a **BSI score of 95.3**, climbing from eighth place in 2025. - **WeChat** holds the second strongest brand position with a **BSI score of 95.1**. - **Microsoft** ranks third with a **BSI score of 94.7**, surpassing **Google**. - **LEGO** is now the fifth strongest brand with a **BSI score of 94.2**. - **NVIDIA** ranks sixth with a **BSI score of 93.9**. - **Wuliangye** (五粮液) ranks seventh with a **BSI score of 93.6**. - **Deloitte** and **Michelin** are among the top 10 in brand strength. ### Regional Insights - The **U.S.** remains the dominant region in the Global 500, with **192 brands** contributing over **50%** of the total brand value. - **China** is the second-largest contributor, with **68 brands** accounting for **over 15%** of the total brand value. - **Germany** contributes **over 5%**, with **26 brands** in the ranking. - The **UK** sees a **27% increase** in brand value, with **10 brands** in the top 500. - **Spain** and several **Nordic markets** also show strong growth in brand value. ### Sector Trends - **Banking** continues to dominate, with **79 brands** contributing **13%** of the total brand value. - **Retail** has fallen to fifth place, with a **34% decline** in total brand value. - **Internet and software** brands saw **24% growth**, while **semiconductors** and **broader technology** categories grew by **63%** and **70%**, respectively. ### Brand Spotlight: Infosys - **Infosys** is highlighted as a key player in the IT services sector, with a brand value of **$16.4 billion** and a **BSI score of 86.8**. - The company is at the forefront of AI-driven transformation, focusing on **responsible AI**, **transparency**, and **governance**. - **Sponsorships** and **media partnerships** are used to reinforce brand strategy, with notable collaborations including **Roland-Garros**, **ATP**, and **The Economist Impact**. - **Infosys** leverages **AI technologies** such as **Topaz**, **Aster**, and **Cobalt** to enhance customer engagement and deliver immersive experiences. ## Methodology and Services - Brand Finance uses **ISO 10668** and **ISO 20671** standards to quantify brand value and strength. - The methodology is **certified by Austrian Standards** and **approved by the Marketing Accountability Standards Board**. - The report includes **100+ brand reports annually**, covering a wide range of sectors and countries. ## Sustainability Insights - Sustainability is becoming **less of a driver** for consumer choice, due to **political ESG backlash**, **cost-of-living concerns**, and **increased regulation**. - Brands that **mute sustainability discussions** risk **losing significant brand equity**. - **"Greenhushing"** is a growing trend, but it can lead to **missed opportunities** and **reduced value creation**. - Brand Finance will release its **2026 Sustainability Perceptions Index** in February, providing insights into how brands are perceived in terms of sustainability commitment and impact. ## Conclusion The 2026 Global Brand Value Report underscores the **increasing importance of technology**, **AI**, and **digital ecosystems** in shaping brand value and strength. It also highlights the **need for responsible innovation**, **regulatory compliance**, and **strategic brand investments** to maintain and grow brand equity in a rapidly evolving global market.