2017全球Wi-Fi风险报告（英文版）_18页_1mb

NORTON WI-FI RISK REPORT Summary

Core Content

This report presents the findings of an online survey conducted by Norton by Symantec in 15 global markets, involving 15,532 mobile device users. The survey aimed to understand consumer attitudes and behaviors toward public Wi-Fi usage, highlighting both the reliance on free Wi-Fi and the associated risks to personal information.

Methodology

• Survey Period: May 18th to June 5th, 2017
• Respondents: At least 1,000 from each of the 15 global markets
• Markets Included: Australia, Brazil, Canada, France, Germany, India, Italy, Japan, Hong Kong, Mexico, Netherlands, New Zealand, United Arab Emirates, United Kingdom, and USA
• Data Collection: Conducted by Norton by Symantec and Reputation Leaders via Research Now
• Sampling: Quotas and weighting were applied to align with the most recent local census data for age, gender, and region
• Margin of Error: 0.8% at 95% confidence level globally, 3.1% in each market

Main Findings

Global Consumer Behavior

• 55% of consumers would exchange or share personal information to get a strong Wi-Fi signal.
• 25% have accessed a Wi-Fi network without the owner's permission.
• 8% have guessed or hacked a Wi-Fi password.
• 46% can't wait more than a few minutes to log on to a Wi-Fi network or ask for the password.
• 71% consider strong Wi-Fi a deciding factor when choosing a hotel or hostel.
• 46% consider it important for transport hubs.
• 43% consider it important for places to eat or drink and for airlines.
• 49% say the most important reason for using public Wi-Fi is to use Maps or GPS apps.

Usage of Public Wi-Fi for Sensitive Activities

• One in six (16.7%) admit to using public Wi-Fi to watch adult content.
• Common locations for such activity include:
  • Hotel/Airbnb (40%)
  • Café/Restaurant (30%)
  • Work (29%)
  • Airport (25%)
  • On the street (24%)
  • Train/bus station (18%)
  • Public restroom/toilet (16%)
  • School (12%)
  • Library (10%)

Security Awareness and Practices

• 60% of consumers believe their personal information is safe on public Wi-Fi, but 53% cannot distinguish between secure and unsecure networks.
• 75% do not use a Virtual Private Network (VPN) to secure their Wi-Fi connections, despite it being a recommended method.
• 87% have taken security risks while using public Wi-Fi, such as accessing personal email, bank accounts, or financial information.
• 74% are unsure how to determine if their apps are transmitting data securely over Wi-Fi.

Key Recommendations

• Use a Trusted VPN: To protect personal data, consumers should use a Virtual Private Network (VPN) from a trusted vendor.
• Check for HTTPS: Ensure websites use HTTPS (secure protocol) by checking the URL and the lock symbol.
• Limit Information Sharing: Avoid entering personal details like passwords, financial info, or photos on public Wi-Fi.
• Disable Automatic Sharing: Prevent devices from automatically connecting to other devices on the same network.
• Educate Yourself: Learn how to identify secure app data transmission to reduce risks.

Conclusion

The survey underscores the widespread dependence on public Wi-Fi and the lack of awareness regarding the potential risks. While consumers prioritize convenience and connectivity, many are unaware of how to protect their data, leading to significant exposure to cyber threats. Implementing basic security measures like using a VPN and checking for HTTPS can greatly reduce these risks.