2017全球Wi-Fi风险报告（英文版）_20页-1mb

Norton Wi-Fi Risk Report Summary

Research Objective

Norton by Symantec conducted its second annual online survey across 15 global markets to understand consumer perceptions and practices regarding public Wi-Fi. The goal was to identify common misconceptions and concerns about the safety of these networks and provide actionable insights to help users better protect their personal information.

Methodology

• The survey was conducted in May 2017 with 15,532 mobile device users who had connected to Wi-Fi.
• At least 1,000 respondents were included from each of the 15 global markets: Australia, Brazil, Canada, France, Germany, India, Italy, Japan, Hong Kong, Mexico, Netherlands, New Zealand, United Arab Emirates, the United Kingdom, and the USA.
• The research was carried out by Norton by Symantec and Reputation Leaders using the international online panel company Research Now.
• Data collection took place from May 18th to June 5th, 2017.
• Quotas and weighting were applied to align the sample with the latest census data for each market.
• The margin of error was 0.8% at a 95% confidence level, and 3.1% in each market.

Key Findings: Global

Consumer Behavior and Perceptions

• 55% of consumers wouldn’t think twice about exchanging or sharing to get a strong, free Wi-Fi signal.
• 25% have accessed a Wi-Fi network without the owner’s permission.
• 8% guessed or hacked the password to connect to a network.
• 46% can't wait more than a few minutes to log onto a Wi-Fi network or ask for the password.
• Even when traveling, access to public Wi-Fi is a must for many.
• 71% of respondents consider a strong Wi-Fi signal a deciding factor when choosing a hotel, hostel, or rental.
• 46% and 43% consider it important for transport hubs and places to eat or drink, respectively.
• Nearly half (49%) say the most important reason for strong public Wi-Fi is to use Maps, Google Maps, or other GPS apps.

Security Risks and Awareness

• 60% of consumers believe their personal information is safe on public Wi-Fi, but 53% can't distinguish between secure and unsecure networks.
• 75% of consumers do not use a Virtual Private Network (VPN) to secure their connections, despite it being a recommended method.
• 87% of consumers have potentially put their information at risk while using public Wi-Fi.
• 48% would feel horrified if their bank account or financial details were posted online.
• 38% would feel angry if their photo library (including intimate or family photos) was exposed.
• 36% would be worried if their children’s details were stolen.
• 21% would feel embarrassed if their private chats or secrets were made public.
• 15% believe their personal information is very safe on public Wi-Fi.

Unintended Uses on Public Wi-Fi

• One in six (16%) admit to using public Wi-Fi to watch adult content, with the most common locations being:
  • Hotel/Airbnb (40%)
  • Café/Restaurant (30%)
  • Work (29%)
  • Airport (25%)
  • On the street (24%)
  • Train/bus station (18%)
  • Public restroom (16%)
  • Library (12%)
  • School (11%)

Security Awareness and Practices

• 74% of consumers can't tell if their apps are transmitting information securely over Wi-Fi.
• Only 33% of those familiar with VPNs actually use one to protect their data.
• Consumers are not invincible on public Wi-Fi, but they can take steps to protect themselves.

Recommendations

• Use a trusted Virtual Private Network (VPN) to encrypt data transmitted over public Wi-Fi.
• Check for HTTPS in URLs and the lock symbol to ensure secure websites, but remember that the network itself may still be unsafe.
• Avoid sharing personal information on public networks. Disable automatic sharing features on devices.
• Be cautious about what you do on public Wi-Fi, especially when accessing sensitive data or services.
• Educate yourself about how to determine if your apps are securely transmitting data over Wi-Fi.