2021-12-15-埃森哲-Winning_consumers_with_a_circular_economy_9页_958kb

CPG Company Transition to Circular Economy Summary

CPG (Consumer Packaged Goods) companies face a critical need to pivot to a circular economy to maintain relevance and tap into the growing purchasing power of Gen Y and Gen Z consumers, who represent nearly half of the global population and will influence significant future spending. Failure to adapt risks losing market share and billions in revenue opportunities.

Core Issues and Risks

• Linear Economy Problems: Current "take, make, waste" models are unsustainable, leading to excessive resource consumption and environmental damage. Data shows humanity uses 75% more resources than Earth can regenerate, with projections indicating even higher demand by 2030, potentially causing water scarcity and increased plastic pollution.
• Consumer Demand Shifts: Consumers are increasingly sustainability-conscious due to transparency and knowledge of business impacts. By 2030, Gen Y and Gen Z total spending power is expected to grow significantly, with 72-81% of them planning to buy more eco-friendly products. Google Trends indicate a 67% annual growth rate in searches for "zero waste," driven partly by population growth and awareness of environmental harm.
• Generational Influence: Younger generations are more likely to support brands with strong sustainability credentials, willing to pay more for products aligned with their values. Companies that ignore this risk alienating key demographics, as seen in cases like Amazon's commitments to renewable energy and carbon reduction.

Circular Economy Solutions

• Key Strategies: To address waste and resource overuse, CPG firms should focus on reducing waste through improved production efficiency and repurposing by-products, redesigning products for reusability and recyclability, and leveraging technology and digital tools for better resource management. Circular business models include subscription services, reusable packaging, and partnerships for recycling.
• Examples and Benefits: Companies like AeroFarms and Impossible Foods demonstrate circular innovation, achieving significant resource savings (e.g., AeroFarms uses less water and land). Teaming with advanced tech (AI, IoT, 4IR) enhances these efforts, potentially generating $35-115 billion in EBITDA and opening new revenue streams of $23 billion through value migration by 2030. Circular initiatives can save costs and integrate with evolving markets, such as offering affordable options for low-income families.

Future Outlook

Adopting circularity is not just a competitive advantage but a necessity for survival and growth. By 2030, the CPG industry's value could grow to $3.2tn, with Gen Y and Z driving increased consumer loyalty and spending toward sustainable brands, ensuring long-term financial and environmental sustainability.