2021-12-15-埃森哲-Conversation_with_Jan_Zijderveld_9页_813kb

报告摘要

Jan Zijderveld's Key Insights on Organizational Purpose and Transformation

Purpose and Leadership: Organizations must prioritize purpose, which extends beyond sustainability. Leaders need a broad skillset, including quarterly target focus beyond short-term goals, and a clear purpose to guide long-term strategies. Employees seek purpose-driven work that improves society.
CPG Preparation: Companies should ensure relevance by focusing on core consumer needs and staying ahead of future users. This involves innovation, such as adapting to trends like personalization, and avoiding underestimation of new opportunities, as seen in Unilever's tea market experience. Sustainability offers growth through waste reduction and healthier products.
Identifying Trends: Leaders must thoughtfully evaluate market shifts to distinguish passing fads from lasting trends. Longer-term trends include sustainability, consumer interaction understanding, e-commerce, and technologies like augmented/virtual reality for enhanced consumer engagement, while avoiding fleeting fads.
Digital Transformation: Digital is critical for future-proofing business, requiring a deep understanding of core revenue and consumer loyalty. Technology integration should improve internal processes, team collaboration, and customer connection, balancing human and machine elements without overextending across unrelated areas.
Organizational Culture: Culture based on integrity, speed, and inclusion supports long-term success, especially in remote or changing environments. Leaders must nurture adaptability, promote curiosity, and balance stability with change for enduring growth.
Long-Term Priorities: For CPGs, focus on sustainability innovations, digital integration for efficiency, and personalized consumer experiences. Digitalization, supported by skilled personnel and cultural alignment, can drive perpetual growth.