2023-06-06-德勤-全球汽车消费研究报告_22页_1mb

报告摘要

2023 Global Automotive Consumer Study Summary (EMEA Focus)

Introduction

The 2023 Global Automotive Consumer Study explores evolving consumer trends in the automotive sector, focusing on EMEA markets. Conducted from September to October 2022 with over 26,000 respondents across 24 countries, the report highlights key shifts driven by cost savings, technology, and environmental factors, while addressing barriers to adoption.

Electric Vehicle (EV) Adoption

The transition to EVs is primarily motivated by the expectation of reduced operating costs, not environmental concerns alone.
Affordability, range anxiety, and limited charging infrastructure remain significant barriers, with hybrid technology being more popular than battery electric vehicles (BEVs) in most EMEA regions.
Consumers desire at least 400 km of range for BEVs, with some markets (e.g., France) seeking up to 600 km, but price and range concerns persist.

Consumer Preferences

Engine preferences vary by country: ICE is still dominant in South Africa (74%), while hybrids lead in markets like Austria and Poland.
Top reasons for choosing EVs include lower fuel costs (ranked highest), followed by concerns about climate change and government incentives; price premium and range anxiety are major detractors.

Charging Infrastructure and Habits

Home charging is the most preferred method (75-87% vary by country), but availability in residential areas is a concern; issues include installation cost and infrastructure gaps.
Public charging is underutilized, with concerns about wait times (acceptable up to 40 minutes) and grid capacity. Consumers want amenities like Wi-Fi, washrooms, and beverages at charging stations.

Connectivity and Technology

High interest in connected features like maintenance updates, traffic congestion alerts, and safety improvements; subscription models for services are less favored, with consumers preferring upfront payment or per-use charges.
Popular app features include vehicle information access, service scheduling, and location tracking.

Dealer Relationships and Purchase Experience

Dealers are trusted for service and sales, with product quality topping brand choice considerations; previous sales/service experiences are crucial in Austria and Germany.
Purchase decisions are driven by value, transparency, and low-pressure experiences; longer delivery times are tolerated due to limited inventory.

Other Key Insights

Concerns about synthetic fuels for combustion engines could re-evaluate EV decisions for some consumers.
Delivery wait times are increasing, with consumers in some markets (e.g., Poland) showing greater flexibility.
Connected vehicle adoption focuses on practical benefits, with security and environmental sustainability concerns varying by region.

This summary highlights the study's emphasis on cost-driven EV adoption, regional disparities, and the vital role of dealers in consumer trust.

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