2025-05-20-艾昆纬-比利时和卢森堡2025年3月度市场趋势（英）_8页_301kb

Monthly Belgium and Luxembourg Market Trends - March 2025 Summary

Belgium: Retail Market

The Belgian retail market is valued at approximately €2.4 billion. Sales evolution data shows fluctuations in both value and units, with specific categories like OTC, PEC, PAC, and NTR exhibiting varying trends.

Belgium: Consumer Health Market Trends

The Consumer Health market in Belgium shows a 1% increase in value but a 2% decrease in units year-over-year. Specific segments include OTC having 66% value market share and 68% in units, with trends indicating growth in areas like baby care and dietary supplements.

Market Share

OTC segment dominates with 68% units share and 66% value share in Consumer Health. Other segments include PEC at 15%, PAC at 4%, NTR at 11%, and others.

Top Selling Classes

Based on Q3 2025 data, the top 5 classes by value include general pain relief, cold remedies, and others. Units show popularity in eye care, laxatives, and specific vitamins, highlighting key product categories.

Emerging Trends: Growing Areas

Consumer Health growth is observed in classes like baby disposable items, fiber food products, and skin treatment, with significant percentage increases in both units and value, reflecting shifting consumer preferences.