益普索-全球趋势洞察（英）-16页_1mb

报告摘要

Report Overview: Drawn from a survey of over 48,000 individuals across 50 global markets, this analysis examines top-down and bottom-up changes driving the industry.
Nine Key Drivers of Change:
- Digital Transformation of Travel
- In-room Personalisation
- Experience-Driven Bookings
- Reducing the Travel Footprint
- WFH Becomes WFA
- #Instatravelling
- Revenge Tourism Goes Luxe
- Off the Beaten Track
Implications for the Sector: Trends highlight the need for personalization, sustainability, and unique experiences to meet evolving consumer demands, such as health consciousness and economic pressures.
Ipsos Support: Offer customized analyses, presentations, workshops, and data access to navigate these shifts and plan strategically.