2018年酒店品牌声誉排名_美国和加拿大（英文版）_83页_7mb

2018 Hotel Brand Reputation Rankings: USA & Canada Summary

Core Content Overview

This report presents the 2018 Hotel Brand Reputation Rankings for the United States and Canada, analyzing the performance of 179 hotel brands across six chain scales: economy, midscale, upper midscale, upscale, upper upscale, and luxury. The data is based on over 15 million online reviews from 32,359 hotels, collected from 65 review sources between April 1, 2017, and March 31, 2018. The rankings are determined using ReviewPro’s Global Review Index™ (GRI™), which measures guest satisfaction based on online reviews.

Main Findings

• Brand Reputation Matters More Than Segment or Location: Reputation is primarily influenced by the brand, not the hotel's segment or location. Brands with more consistent performance across their properties tend to rank higher in average reputation.
• Reputation Variability Within Brands: The variation in reputation scores among hotels within a brand is greater than the variation between brands.
• Online Reputation Impact on Financial Performance: A 1% increase in online reputation score can lead to a 0.89% increase in average daily rate, 0.54% increase in occupancy, and 1.42% increase in RevPAR.
• Review Sources and Their Influence: TripAdvisor and Ctrip are the only review sources that provide departmental ratings (service, value, rooms, cleanliness), while others only provide overall ratings. This limits the depth of analysis for the other sources.
• Response Rates and Sentiment: Hotels responded to 35.6% of reviews, with a higher response rate for negative reviews (41.1%) compared to positive (34.9%).

Key Data Points

Top Performers

Top-Three Branded Hotels by Online Reputation

• Economy:

  1. Americas Best Value Inn & Suites Lake George
  2. Days Inn & Suites by Wyndham Caldwell
  3. Econo Lodge Boaz

• Midscale:

  1. Best Western Lodge at River's Edge
  2. Best Western Pioneer
  3. AmericInn Lodge & Suites Belle Fourche

• Upper Midscale:

  1. Holiday Inn Express & Suites Rice Lake
  2. Best Western Plus Heber Valley Hotel
  3. Hampton Inn Sayre

• Upscale:

  1. Best Western Premier Boulder Falls Inn
  2. SpringHill Suites Chicago Southeast/Munster
  3. SpringHill Suites Bozeman

• Upper Upscale:

  1. Tortuga Beach Club Resort
  2. Hilton Grand Vacations on the Boulevard
  3. Hilton Grand Vacations Club at Trump International Hotel

• Luxury:

  1. Wailea Beach Villas Resort
  2. Rizzo Center
  3. Rosewood CordeValle

Top-Three Brands by Online Reputation

• Economy:

  1. Pear Tree Inn
  2. Affordable Suites of America
  3. SureStay Hotel

• Midscale:

  1. GrandStay Residential Suites Hotel
  2. Crystal Inn Hotels & Suites
  3. Clubhouse

• Upper Midscale:

  1. Drury Plaza Hotel
  2. Drury Inn & Suites
  3. Drury Inn

• Upscale:

  1. Grand America Hotels & Resorts
  2. DisneyHotels
  3. Stoney Creek Hotels

• Upper Upscale:

  1. Hilton Grand Vacations
  2. Autograph Collection
  3. Silver Cloud Inns & Hotels

• Luxury:

  1. Four Seasons
  2. Montage
  3. Mandarin Oriental

Top-Three Most Improved Brands

• Economy:

  1. Budgetel (+13.7%)
  2. Budget Suites (+6.5%)
  3. Passport Inn (+3.4%)

• Midscale:

  1. A Victory Hotels (+1.0%)
  2. SureStay Plus Hotel (+0.9%)
  3. Vista Inn (+0.6%)

• Upper Midscale:

  1. Boarders Inn and Suites (+1.1%)
  2. Clarion (+0.6%)
  3. Shilo Inn Suites Hotels (+0.5%)

• Upscale:

  1. AC Hotels (+1.0%)
  2. Great Wolf Lodge (+0.6%)
  3. Canad Inns (+0.4%)

• Upper Upscale:

  1. Hard Rock Hotels (+1.1%)
  2. Curio Collection by Hilton (+0.7%)
  3. Delta Hotels by Marriott (+0.5%)

• Luxury:

  1. Valencia Group (+1.1%)
  2. AKA (+0.6%)
  3. JW Marriott (+0.4%)

Methodology

• Data Sources: Over 15 million reviews from 32,359 hotels across 65 review platforms.
• Time Frame: April 1, 2017 – March 31, 2018.
• Brand Classification: Based on STR's chain scale classification system, with six categories.
• Exclusions: Brands with fewer than five properties or 100 reviews per index were excluded.
• Review Response Ratio: Based on dependable reviews (with written text), with an average response rate of 35.6%.

Importance of Brand Reputation

• Financial Impact: A 1% increase in online reputation score correlates with a 0.89% increase in average daily rate, 0.54% in occupancy, and 1.42% in RevPAR.
• Guest Experience: Reputation and loyalty are built through consistent guest experiences, requiring close coordination between brand executives and on-property staff.
• Global Focus: Future reports will analyze brand reputation on a global scale.

Economy Brands

• Top-25 Branded Economy Hotels:

  • 1. Americas Best Value Inn & Suites Lake George (93.3% GRI)
  • 2. Days Inn & Suites by Wyndham Caldwell (93.1% GRI)
  • 3. Econo Lodge Boaz (92.9% GRI)
  • 4. Pear Tree Inn Sikeston (92.9% GRI)
  • 5. Microtel Inn & Suites by Wyndham Beaver Falls (92.8% GRI)
  • 6. Gerry's Budget Host (92.7% GRI)
  • 7. Super 8 by Wyndham Winnipeg (92.7% GRI)
  • 8. Microtel Inn & Suites by Wyndham Marietta (92.5% GRI)
  • 9. Affordable Suites - Fayetteville/Fort Bragg NC Hotel (90.9% GRI)
  • 10. Econo Lodge Lenoir City (90.9% GRI)

• Economy Brand Ranking by GRI:

  • 1. Pear Tree Inn (88.8% GRI, +1.8% change)
  • 2. Affordable Suites of America (87.4% GRI, -2.2% change)
  • 3. SureStay Hotel (78.7% GRI, +2.7% change)
  • 4. Good Nite Inn (76.6% GRI, +1.7% change)
  • 5. Extended Stay America (67.7% GRI, +1.5% change)
  • 6. Country Hearth Inns & Suites (63.7% GRI, +1.4% change)
  • 7. Red Roof Inn (70.4% GRI, +1.4% change)
  • 8. Jameson Inn (70.7% GRI, +1.3% change)
  • 9. Motel 6 (68.2% GRI, +1.2% change)
  • 10. Days Inn (68.9% GRI, +0.9% change)

• Economy Brand Ranking by Improvement:

  • 1. Budgetel (56.8% GRI, +13.7% change)
  • 2. Budget Suites (65.9% GRI, +6.5% change)
  • 3. Passport Inn (70.8% GRI, +3.4% change)

• Economy Brands by Service Index:

  • 1. Pear Tree Inn (91.5% Service Index, +1.3% change)
  • 2. Red Carpet Inn (86.2% Service Index, +9.3% change)
  • 3. Scottish Inns (85.2% Service Index, -2.3% change)

• Economy Brands by Value Index:

  • 1. WoodSpring Suites (91.7% Value Index, +8.0% change)
  • 2. Budget Host (90.3% Value Index, +6.0% change)
  • 3. Pear Tree Inn (89.7% Value Index, +1.0% change)

Conclusion

The report highlights the importance of brand reputation in the hotel industry, especially in the context of brand consolidation and the rise of mega-brands. It provides detailed rankings for each chain scale, emphasizing that smaller brands often outperform larger ones in reputation due to better consistency and guest experience. The data also underscores the value of online reviews in shaping brand perception and the need for continuous improvement in service, value, and overall guest satisfaction.