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BYD After-Sales Visual Identity System Summary

Core Content

The BYD After-Sales Visual Identity (VI) System is a comprehensive guide for maintaining brand consistency across various elements of after-sales service environments and staff appearance. It includes specifications for signage, floor markings, materials, colors, and dress codes to ensure a unified and professional brand image.

Main Views

• Visual Identity Placement and Combination: The VI elements can be used in three forms: horizontal, vertical, and separate. The placement and size of elements are based on the height of the BYD logo (A) and are adjusted according to the actual structure. A unified PANTONE manual is required for color consistency in printing.

• Standard Colors: The standard colors for the after-sales brand are white, gray, and festival red. These colors are used to convey the brand spirit and culture visually.

• Color Values:

  • PANTONE Color Value: Used for printing, with a unified PANTONE manual between the customer and the printing factory.
  • Four-Color Printing Value: Used for printing, ensuring color quality through standard values.
  • RGB and Hexadecimal Values: Used for digital displays such as PPT and web pages.

• Visual Elements:

  • Storefront: The entrance sign for after-sales service should be centered on the canopy, with the text "BYD SERVICE" in the specified size and font.
  • Floor Markings: Used to guide customer parking, with two options available. The standard size is 5500×3000mm, and the text is located 2235mm from the edge.
  • Background Wall: The background wall in the customer reception room should be in Pantone Cool Gray 10C, with the text "BYD SERVICE" at a height of 950mm from the ground.
  • Glass Door Frosting Strip: A decorative and functional element, with specific dimensions and spacing. It is made using instant stickers.
  • Standard Guide Arrow: Used on the ground to guide customers, with standardized size and placement.
  • Business Card: Standard size and color, using four-color printing. It should include the staff's name, position, and contact information.
  • Delivery Envelope: Standard size for delivering maintenance documents, with a focus on convenience for customers.
  • Disposable Cups and Coffee Cups: Standardized size and material, emphasizing environmental friendliness.
  • Environmental Protection Tools: Includes a three-piece set and a floor mat, used for cleaning and protection during car pick-up.

Key Information

Visual Identity Elements

• Storefront:

  • Standard: "BYD SERVICE" on the same facade as pre-sale.
  • Alternative: "BYD SERVICE" as separate elements.
  • Material: Acrylic stainless steel.
  • Font: Source Sans Pro Bold.
  • Size: 2400mm or 2000mm × 1300mm.

• Floor Markings:

  • Standard Size: 5500×3000mm.
  • Text Position: 2235mm from the top edge.
  • Alternative: No text, only a visual guide.
  • Material: Not specified, but should be consistent with other elements.

• Background Wall:

  • Color: Pantone Cool Gray 10C.
  • Text: "BYD SERVICE" at 950mm from the ground.
  • Material: Acrylic engraved in metallic color.

• Glass Door Frosting Strip:

  • Width: 100mm.
  • BYD Width: 162mm.
  • Spacing: 500mm.
  • Height from Ground: 1200mm.
  • Material: Instant stickers.

• Standard Guide Arrow:

  • Size: Standardized.
  • Placement: On the ground in the after-sales area.
  • Material: Not specified, but should be consistent with other elements.

• Business Card:

  • Size: 90×54mm or 54×90mm.
  • Font: Source Sans Pro Bold and Regular.
  • Material: 270g recycled paper or 210g Gangku paper.
  • Production: Four-color printing.

• Delivery Envelope:

  • Size: 175×240mm.
  • Content: Includes maintenance manual, keys, driving license, receipts, etc.

• Disposable Cups:

  • Size: 75×55×90mm.
  • Capacity: 250ml.
  • Material: Environmentally friendly.

• Coffee Cups:

  • Capacity: 230ml.
  • Material: Ceramic.
  • Accompanying Items: Saucers and mixing spoons.

• Environmental Protection Tools:

  • Three-Piece Set: Used for cleaning the steering wheel, shift handle, and driver's seat.
  • Floor Mat: Used in the car pick-up area, should be used together with the three-piece set.

Staff Dress Code

• Technical Staff:

  • Summer Split Clothes: Dark grey jackets and overalls with cargo shoes.
  • Summer Jumpsuit: Dark grey jumpsuit with cargo shoes.
  • Summer Braces: Dark grey braces with navy POLO short sleeve inside.
  • Spring/Autumn Split Clothes: Dark grey split coat and overalls with cargo shoes.
  • Spring/Autumn Jumpsuit: Dark grey jumpsuit with cargo shoes.
  • Spring/Autumn Braces: Dark grey braces with navy POLO long sleeve inside.
  • Winter: Dark grey cotton coat, overalls, and cargo shoes.

• SA Staff:

  • Men Summer: Light shirt, Brunet pants, Brunet leather shoes.
  • Men Summer Casual Wear: Dark Polo short sleeve, leisure pants, white casual shoes.
  • Men Spring/Autumn Formal Wear: Haze blue wool suit, light color shirt, Brunet leather shoes.
  • Men Spring/Autumn Casual Wear: Dark suit jacket, light shirt, leisure pants, white casual shoes.
  • Women Summer: Light shirt, Brunet pants/skirt, Brunet leather shoes.
  • Women Summer Casual Wear: Dark Polo short sleeve, dark jeans, white casual shoes.
  • Women Spring/Autumn Formal Wear: Dark wool suit, light color shirt, Brunet leather shoes.
  • Women Spring/Autumn Casual Wear: Dark suit jacket, light shirt, leisure pants, white casual shoes.
  • Winter: Dark-colored medium coat, formal or casual suit, Brunet leather shoes.

General Requirements

• All elements should be made according to the provided design drafts and standard electronic versions.
• Colors should be consistent with the standard PANTONE values and four-color printing standards.
• Fonts used throughout the system are Source Sans Pro Bold and Regular.
• Environmental protection and material choices are emphasized for certain items like cups and mats.