2021-11-17-科尔尼-Consumer_support_still_strong_as_Earth_Day_celebrates_its_50th_birthday_11页_1mb
报告摘要
Consumer Support for Environmental Products Remains Strong Despite COVID-19
Despite the COVID-19 pandemic, consumer support for environmental products and practices remains robust. A Kearney survey shows that 58% of respondents plan to reduce single-use plastic use by 2021, and 55% are more likely to purchase eco-friendly products since the pandemic began. Forty-eight percent report increased concern for the environment due to COVID-19. Key findings include a continued commitment to sustainability, with little change from pre-pandemic attitudes. However, price and availability remain top barriers. Consumers expect companies to provide clearer environmental information, such as product labels and transparency, to drive greener choices. Overall, there is a marginal uptick in eco-friendly behaviors across various product categories.
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