2021-11-01-Wunderman_Thompson-可持续性_道德与现代购物者（英）_20页_12mb

Executive Summary

• Key Findings: COVID-19 has not diminished consumer interest in sustainability and ethics; a majority of shoppers prioritize environmentally friendly practices. Sustainability concerns bridge demographics, with distinct generational and regional variations.
• Consumer Priorities: High demand for sustainable products; convenience and speed often take precedence over environmental delivery aspects, but only by a small margin.
• Brand Recommendations: Integrate sustainability into business strategies without sacrificing customer experience; leverage insights from market research to tailor approaches.
• Global Consistency: Sustainability importance varies by region, with high agreement in Asia, while ethical consumerism is strongest among younger shoppers.
• Expert Insights: Address sustainability authentically to resonate with eco-conscious consumers and capitalize on the growing trend toward second-hand and convenience-driven shopping.
• Takeaway: Brands must align with consumer demands for sustainability to thrive in the evolving retail landscape.