益普索-2018年网络欺凌报告（英文）-2018.9-12页-1mb

Cyberbullying: Global Advisor Survey Summary

Core Content

This document presents the findings of a Global Advisor Cyberbullying Study conducted by Ipsos in 2018. It highlights global awareness, prevalence, and perception of cyberbullying among parents, as well as the platforms and individuals most commonly involved in such behavior.

Key Findings

1. Global Awareness of Cyberbullying is Increasing

• 25% of respondents have never heard of cyberbullying.
• Awareness levels have risen in most countries, with Italy showing the greatest increase over time.
• Saudi Arabia has the lowest awareness of cyberbullying.

2. Existing Anti-Bullying Measures Are Perceived as Insufficient

• Majorities in every country feel that current anti-bullying measures are not adequate.
• Cyberbullying is seen as requiring special attention.
• 76% of respondents in 2016 believed cyberbullying needed special attention, compared to 77% in 2011.

3. Prevalence Among Parents

• 1 in 5 parents worldwide say their child has experienced cyberbullying.
• In the U.S., this figure has increased from 15% in 2011 to 25% in 2018.
• 1 in 3 parents report that a child in their community has experienced cyberbullying.

4. Social Media is the Most Common Platform for Cyberbullying

• 65% of parents who knew a child was cyberbullied reported it happened via social networks.
• China has the lowest prevalence of cyberbullying on social media, with only 23% of parents reporting this as the platform.
• Peru, Argentina, and Mexico show the highest levels of cyberbullying via social media.

5. Classmates are the Most Common Bully

• The majority of cyberbullying is done by a classmate of the child being bullied.
• Great Britain has the highest rate of cyberbullying by classmates at 74%, followed by Canada (68%) and South Africa (67%).

6. Bullying by Other Individuals

• Young people or strangers are also common perpetrators of cyberbullying.
• China shows the highest percentage of cyberbullying by adults, strangers at 49%.
• Turkey has the highest rate of cyberbullying by adults, strangers at 35%.

Methodology

• 20,793 interviews were conducted between March 23 – April 6, 2018.
• The survey targeted adults aged 18-64 in the U.S. and Canada, and 16-64 in other countries.
• Data was collected in 28 countries using the Ipsos Online Panel system.
• Sample sizes ranged from 500 to 1,000+ per country.
• Trended questions were used in countries where data from previous studies (2011 and 2016) was available.

Notes on Data Representation

• In 17 countries, the sample was balanced to reflect the general population.
• In 11 countries, the sample represented a more affluent and connected population.
• Where results do not sum to 100%, this may be due to computer rounding, multiple responses, or exclusion of "don't know" or "not stated" responses.

Contacts and About Ipsos

• Mallory Newall, Director at Ipsos U.S., is the lead of the study.
• Ipsos is a global research firm with a presence in 89 countries, employing over 16,000 people.
• The company specializes in media and advertising research, marketing research, opinion and social research, and data collection.
• Ipsos is listed on Eurolist – NYSE – Euronext, and is part of the SBF 120 and Mid-60 index.

Conclusion

The study emphasizes the growing awareness of cyberbullying globally, with social media being the most common platform for such behavior. Despite this, parents in most countries believe current measures are insufficient, and classmates are the most frequent perpetrators. The findings highlight the need for targeted interventions and improved policies to address the unique challenges posed by cyberbullying.