2011-01-03-皮尤-Internet_Gains_on_Television_as_Public_s_Main_News_Source_9页_121kb

Internet Gains on Television as Public's Main News Source

Key findings from the Pew Research Center survey conducted in December 2010:

1. Overall Trend: Internet use as a primary news source remains stable at 41% (similar to 2007) but continues to grow, while television remains the most widely used source at 66% but has declined significantly from 82% (2002) and 74% (2000).
2. Generational Shift:
   • For those under 30 (18-29), internet surpassed TV as the top source, with usage nearly doubling from 34% to 65% since 2007.
   • Among 30-49 year-olds, internet use is rising and could surpass TV within years (currently 48% vs. 63%).
3. Educational Income Differences:
   • College graduates are equally likely to use internet (51%) or TV (54%) as primary sources.
   • Lower-income groups (under $30k) still favor TV (72%) over internet (34%).
4. Regional Variations: Residents of the West cite the internet most frequently (47%), while TV usage is highest in the South.
5. Television Decline: Cable and broadcast networks saw reduced usage by 7-8 points over five years, while local programming stayed constant.

The report highlights the gradual decline of traditional media and rise of digital platforms in shaping American news consumption habits.