2007-03-07-皮尤-Today_s_Journalists_Less_Prominent_11页_59kb

Key Findings Summary

• Fewer Widely Admired Journalists Today:

  • In 2007, no journalist received more than 5% of the admiration, down from 11% for Dan Rather in 1985.
  • Journalists' popularity is fragmented due to the fragmented media landscape, with the top ten drawn from diverse sources including networks, cable news, public TV, and even Comedy Central.
  • The internet became a major source of news, especially for stock market updates.

• Public Interest and News Coverage (Week of Feb 26, 2007):

  • Iraq was the top story, closely followed by the stock market drop and tornadoes.
  • TV dominance in media coverage has shifted from traditional networks to cable and online sources.
  • Online reliance increased significantly for stock market news compared to 1997.

• Audience Preferences for Top Stories:

  • Iraq (37% closely followed), stock market drop (21%), and tornadoes (14%) were the most followed stories.
  • Interest in the stock market has shifted from traditional media to online platforms.

• Favorite Journalists in 2007:

  • Katie Couric, Bill O’Reilly, and Charles Gibson shared the top spot (each around 5%), with notable differences by party affiliation and age.
  • Republicans preferred O’Reilly, while women and younger adults favored Couric and Stewart, respectively.

• Online News Sources for Stock Market Downturn:

  • In 2007, internet users saw a significant increase in reliance (19%) versus negligible use in 1997.
  • TV and newspapers still dominated, but competition from online and cable news channels intensified.

• Media Fragmentation and Audience Trends:

  • Fragmented media choices lead to varied news exposure across age, gender, and political lines.
  • Younger demographics increasingly turn to online and alternative news sources.