2008-10-30-皮尤-Internet_Now_Major_Source_of_Campaign_News_7页_44kb

Media Consumption Shift in 2008 Presidential Campaign

• Internet Growth: Internet use for campaign news increased significantly, tripling from 10% in 2004 to 33% in 2008. TV and newspaper reliance remained relatively stable since 2004.

• Primary Sources: Television is still the dominant source (72% in 2008), followed by internet and newspapers. Cable news channels (e.g., CNN, Fox, MSNBC) are key on TV, with cable outlets gaining dominance over network TV.

• Demographic Differences: Younger Americans (ages 18-29) increasingly use the internet (49% cite it as a primary source) over newspapers, while older groups rely more on newspapers and TV.

• Partisan Divides: Cable news audiences are highly partisan; Fox News leans Republican, MSNBC leans Democratic, while general media sources align more with the public. Key events like Sarah Palin's wardrobe controversy or Colin Powell's endorsement of Obama were covered differently based on source, with varying awareness levels across audiences.