品牌价值-最有价值和最强轮胎品牌25强的2024年度报告（英）-2024.6-38页_24mb

2024 Tyre Brands Annual Report Summary

Overview

Brand Finance's 2024 Tyre Brands Annual Report highlights the ranking of the world’s most valuable and strongest tyre brands based on brand value and brand strength metrics. The report emphasizes the impact of market dynamics, sustainability initiatives, and global trends on the tire industry.

Key Findings

Leader: Michelin

• Rank: 1st for seven consecutive years
• Brand Value: USD 7.9 billion
• Brand Strength Index (BSI): 85.6 (out of 100)
• Strengths: High global familiarity, strong recommendation metrics, and price acceptance. Michelin retains the highest "Sustainability Perceptions Value" at USD 362 million.

Top 3 Brands

1. Bridgestone:

   • Brand Value: USD 7.6 billion (+8%)
   • BSI: 79.1 (3.2 points increase)

2. Continental Tires:

   • Brand Value: USD 4.7 billion (+13%)
   • BSI: 79.1

3. Goodyear:

   • Brand Value: USD 1.99 billion (-11%)

Fastest-Growing Brand: Giti

• Rank: 9th overall
• Brand Value Growth: 19% (USD 924 million)
• BSI Score: +6.3 points
• Key Markets: Strong performance in China, Indonesia, and Western Europe.

Chinese Brands

• Sailun: +10% (USD 801 million)
• Linglong Tire: +11% (USD 799 million)
• Sentury Tire: +17% (USD 377 million)
• Drivers: Growing overseas demand, especially in Latin America.

Regional Analysis

• Most Valuable Brands by Region:

  • Europe: Bridgestone, Continental
  • Asia-Pacific: Michelin, Goodyear
  • North America: Bridgestone, Continental

• Strongest Brands by Region:

  • China: Giti, Linglong Tire

Key Trends

1. Sustainability:

   • Michelin leads in sustainability perceptions, with USD 362 million in brand value linked to eco-friendly initiatives.
   • Brands like Giti emphasize circular economy and renewable materials.

2. Overseas Expansion:

   • Chinese tyres bolster their presence in emerging markets, capitalizing on cost-effectiveness amid high inflation in traditional markets.

3. Technology Innovation:

   • Airless tyres, intelligent manufacturing, and RFID-enabled tyres are revolutionizing the industry.

Methodology

Brand Finance evaluates brand value and strength using:

• Royalty Relief Methodology: Grounded in real-world brand licensing agreements.
• Balanced Scorecard Framework: Assessing inputs (marketing, R&D), equity (customer perceptions, loyalty), and outputs (market share, revenue).

Conclusion

The 2024 report underscores Michelin’s dominance, while Chinese brands demonstrate remarkable growth potential. Sustainability and technological advancements will drive future competitiveness.