2024-05-24-世界经济论坛-2024年旅游业发展指数报告_97页_5mb

Travel & Tourism Development Index 2024 Summary

Core Content

The Travel & Tourism Development Index (TTDI) 2024 is a comprehensive benchmarking tool designed to evaluate the factors and policies that enable the sustainable and resilient development of the Travel & Tourism (T&T) sector. It serves as a strategic resource for stakeholders to assess progress, inform policy and investment decisions, and guide the sector towards long-term prosperity.

Main Points

• The TTDI 2024 reflects the sector's recovery from the pandemic and ongoing challenges.
• It is a direct evolution of the Travel & Tourism Competitiveness Index (TTCI), now more focused on T&T-specific metrics and includes new components for environmental and socioeconomic impact.
• The index evaluates 119 economies, covering a range of dimensions, pillars, and indicators to provide a holistic view of T&T development.
• The TTDI is developed in collaboration with the University of Surrey and various industry and academic partners.

Key Dimensions and Pillars

The TTDI is structured around five dimensions:

1. Enabling Environment

   • Measures general conditions for operating and investing in a country.
   • Includes pillars: Business Environment, Safety and Security, Health and Hygiene, ICT Readiness, Human Resources and Labour Market.

2. T&T Policy and Enabling Conditions

   • Focuses on specific policies and conditions that directly affect the T&T sector.
   • Includes pillars: Prioritization of T&T, Openness to T&T, Price Competitiveness.

3. Infrastructure and Services

   • Evaluates the availability and quality of physical infrastructure and tourism services.
   • Includes pillars: Air Transport Infrastructure, Ground and Port Infrastructure, Tourist Services and Infrastructure.

4. T&T Resources

   • Captures the main attractions that drive tourism.
   • Includes pillars: Natural Resources, Cultural Resources, Non-Leisure Resources.

5. T&T Sustainability

   • Assesses the current and potential sustainability challenges of the T&T sector.
   • Includes pillars: Environmental Sustainability, T&T Socioeconomic Impact, T&T Demand Sustainability.

Overall Rankings

The top 30 TTDI scorers in 2024 are predominantly high-income economies, with:

• 26 high-income economies
• 19 in Europe
• 7 in Asia-Pacific
• 3 in the Americas
• 1 in the Middle East and North Africa (MENA)

Top-ranked economies include:

• United States (1st)
• Spain (2nd)
• Japan (3rd)
• France (4th)
• Australia (5th)
• Germany (6th)
• United Kingdom (7th)
• China (8th)
• Italy (9th)
• Switzerland (10th)

The top 30 TTDI scorers accounted for over 75% of T&T GDP in 2022 and 70% of GDP growth between 2020 and 2022.

Regional Results

• Europe and Asia-Pacific continue to lead in T&T development.
• The Americas and MENA have seen notable improvements, with Uzbekistan, Côte d'Ivoire, Albania, Tanzania, Indonesia, Egypt, Nigeria, and El Salvador showing significant progress.
• Non-high-income economies account for nearly 90% of below-average index scores, indicating a need for further investment and policy development.

Key Findings

• Post-pandemic recovery has been mixed, with 71 out of 119 economies improving their scores, but the average index score is only 0.7% above pre-pandemic levels.
• Non-leisure demand remains lower than leisure, and labour shortages persist.
• ICT Readiness and pandemic-era policies have improved the sector's digital capabilities, but workforce resilience and equality remain underdeveloped in many regions.
• Natural and cultural resources offer significant potential for developing economies, but their effective utilization requires better management and investment.
• Sustainability is a major challenge, with T&T Demand Sustainability scores declining since 2021 due to increased seasonality and overcrowding.

Special Focus: T&T as a Tool for Global Challenges

The TTDI highlights the potential of the T&T sector to address key global issues:

• Environmental Sustainability: Promoting nature conservation, leading the energy transition, and encouraging responsible consumption.
• Socioeconomic Prosperity: Investing in skilled and inclusive workforces, placing local communities at the center of development, and managing visitor behavior and infrastructure.
• Global Connectivity and Peace: Increasing travel openness and fostering cultural exchange.
• Technology Integration: Adopting technology for sustainable T&T management, bridging the digital divide, and ensuring responsible and safe use of technology.

Methodology and Data

• The TTDI uses a combination of statistical data and survey data.
• Data sources include international organizations such as the World Bank, UN Tourism, IATA, ICAO, IUCN, AirDNA, Tripadvisor, and WTTC.
• The overall score is calculated by aggregating scores from 102 individual indicators across 17 pillars, using a simple average on a scale of 1 to 7.
• The index was updated in 2024 to be more T&T-specific, concise, and consistent, incorporating new data and indicators.

Conclusion

The TTDI 2024 underscores the resilience of the T&T sector post-pandemic and highlights the need for strategic, inclusive, and sustainable development. While high-income and developed economies continue to lead, developing economies have shown progress and require further support to close the gap. The TTDI serves as a critical tool for guiding policy formulation, investment strategies, and multistakeholder dialogue to ensure the sector's long-term success and contribution to global prosperity.