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21st CEO Survey Summary: Telecom Leaders Maintain Optimism

Core Content

The PwC 21st CEO Survey highlights the optimism of telecommunications industry leaders regarding the future of their businesses and the global economy. Despite the challenges posed by digital disruption, telecom CEOs remain confident in their growth prospects and are actively adapting to new market conditions.

Main Findings

• Positive Outlook on Global Growth:

  • 57% of telecom CEOs expect global economic growth to improve in 2018, with only 5% anticipating a decline.
  • This optimism aligns with the overall survey group, indicating a shared belief in economic recovery.

• Confidence in Company Growth:

  • 90% of telecom leaders are somewhat or very confident about their company's growth prospects for 2018 and the next three years.
  • This confidence is reflected in their hiring strategies, with 60% expecting to expand their workforce, even as they invest in automation.

• Digital Disruption and Strategic Collaboration:

  • 83% of telecom CEOs expect disruption from direct and indirect competitors in the next five years.
  • 75% anticipate disruption from changes in core technologies, customer behavior, and industry regulation.
  • 67% foresee disruption from changes in distribution channels.
  • In response, telecom companies are increasingly forming strategic alliances, joint ventures, and acquiring new capabilities to stay competitive.

• Threats and Concerns:

  • While digital disruption is a major concern, other threats such as over-regulation, rising tax burdens, and terrorism are also present, though less pronounced.
  • 45% of telecom CEOs are extremely concerned about the speed of technological change, and 35% about new market entrants.
  • Cyber threats are a significant concern, with 45% of CEOs extremely worried about them.
  • The threat of populist governments drew extreme concern from 37% of the leaders.

• Talent and Organisational Pressures:

  • 75% of telecom CEOs are concerned about the availability of digital talent, but 43% find it somewhat or very easy to attract such talent, higher than the overall industry average of 26%.
  • Only 50% of CEOs feel pressure for short-term performance, and 25% report a drop in trust from regulators, employees, and customers.

Key Information

• Survey Methodology:

  • Conducted in the second half of 2017, the survey included 2,223 CEOs from 85 countries.
  • 60 respondents (3%) were from the telecommunications industry, with a significant number from China (20 respondents).
  • Most responses (77%) were collected online, with 11% by phone and 12% by post or face-to-face.

• Demographics of Respondents:

  • 47% had 1–5 years of tenure.
  • 80% were male, 20% female.
  • 52% were under 50 years old.

• Company Ownership:

  • 55% of telecom companies were privately owned, often backed by private equity.
  • 27% had government ownership or backing.

Conclusion

Telecom companies have shown resilience in the face of digital disruption, adapting their strategies to remain competitive. While challenges such as technological change, cyber threats, and regulatory pressures persist, CEOs remain confident in their ability to navigate these issues and continue to grow. The industry's focus on collaboration and innovation is a key factor in this optimism.

Additional Notes

• The overall CEO survey used 1,293 responses to ensure a representative global sample.
• Some figures do not add up to 100% due to rounding and the exclusion of 'neither/nor' and 'don't know' responses.
• The base for figures is 60 unless otherwise stated.
• The survey includes in-depth interviews with CEOs and thought leaders from five continents, available on the PwC website.

PwC Industry Contacts

• Thomas Tandetzki
  Global Telecom and TMT Assurance Leader, PwC Germany
  Email: thomas.tandetzki@pwc.com
  Phone: +49 211 981 1105

• Wilson Chow
  Global TMT Leader, PwC China/Hong Kong
  Email: wilson.wy.chow@cn.pwc.com
  Phone: +86 755 8261 8886

• PwC CEO Survey Website:
  ceosurvey.pwc.com

• PwC Research:
  PwC Research is the global centre of excellence for primary research and evidence-based consulting services.
  Website: www.pwc.com
  www.pwc.co.uk/pwcresearch