2025-06-02-品牌价值-最有价值和最强大的菲律宾品牌50强的2025年度报告（英）_27页_11mb

Philippines Brand Valuation 2025 Summary

Key Findings

• The Philippines' top 50 brands now have a combined value of $31.8 billion, reflecting economic resilience and market growth.
• Banking, beers, and telecommunications are the top performing sectors.
• BDO remains the Philippines' most valuable brand for the second consecutive year.

Top Brands

• BDO: $3.7 billion (up 48%), #1
• Jollibee: $2.5 billion (up 8%), #2
• Red Horse: $1.9 billion (#4 debute)
• San Miguel Beer: $1.7 billion (#5)
• Globe Telecom: $1.4 billion (#6)
• SM Supermalls: $1.1 billion (#10)

Growth & Recognition

• Cebu Pacific: Fastest growing brand ($386 million, up 86%).
• SM Supermalls: Strongest brand (#1 overall).

Methodology Foundation

Brand values are determined using a "Royalty Relief" methodology, based on statistical evidence regarding brands' ability to influence purchase behavior compared to generic choices.