【奥纬咨询】2024新增长议程——CEO如何应对地缘政治、贸易、技术和人才方面的新变化_36页_1mb

报告摘要

Summary of "The New Growth Agenda"

Core Content

"The New Growth Agenda" is a report analyzing how CEOs of NYSE-listed companies are navigating the current global economic and political landscape. It highlights the challenges and opportunities they face in a period marked by uncertainty, technological disruption, and shifting geopolitical dynamics. The report combines survey data, CEO interviews, and analysis of earnings calls to provide insights into the strategic priorities and responses of corporate leaders.

Main Points

1. CEOs are adapting to a new era of uncertainty

The current economic environment is characterized by high uncertainty and limited growth opportunities, despite the stock market's record levels.
Traditional drivers of growth such as low capital costs, free trade, and geopolitical stability are no longer reliable.
CEOs are facing policy-related risks as the top concern, with 54% citing regulation, protectionism, and industrial policy as the biggest disruptions.
Volatile inflation and interest rates are the second biggest concern, cited by 51% of CEOs.
Geopolitical instability ranks third, with 37% of CEOs expressing concern.

2. CEOs are prioritizing growth and value creation

CEOs are focusing on organic investment in new revenue streams and capital efficiency as key strategies to generate alpha (managerial outperformance).
55% of CEOs ranked both organic investment and capital efficiency as top three priorities for creating shareholder value.
29% of CEOs rated organic investment as their number one priority, while 20% cited capital efficiency.
CEOs are also emphasizing revenue growth over cost-cutting, as the latter is seen as a standard part of financial management.

3. AI is seen as a key growth driver

96% of CEOs view AI as an opportunity, not a risk.
46% are investing in AI to be market leaders in at least one use case.
AI is being leveraged for operational efficiency, customer insights, workforce productivity, and risk reduction.
41% of CEOs fear not moving fast enough on AI and being left behind by competitors.
Cybersecurity, inaccuracies and bias, limited AI literacy, and governance concerns are the top AI-related risks.

4. Globalization is evolving, not retreating

Companies are realigning their operations to manage protectionism and geopolitical risks, but reshoring is not the dominant trend.
60% of CEOs plan to reduce exposure to high-risk regions.
59% are de-risking or diversifying supply chains.
38% are regionalizing operations and developing local supply chains.
Only 16% plan to reshore operations, showing globalization is being reimagined, not abandoned.

5. Workforce strategies are shifting

CEOs are focusing on cross-functional collaboration, decentralizing decision-making, and fostering workforce alignment.
31% of CEOs are prioritizing investing in critical skills and reskilling to mitigate AI-related job displacement.
29% are investing in upskilling managers to adapt to new ways of working.
Companies are also reconciling employee goals with organizational objectives and reinforcing company culture.

Key Information

Strategic Priorities

Organic investment in new revenue streams is the number one priority for 29% of CEOs.
Capital efficiency and cash flow management is the number one priority for 20% of CEOs.
AI investment is a significant focus, especially for large companies, which are more likely to invest heavily to become market leaders.
Supply chain resilience is a growing concern, with 59% of CEOs planning to realign supply chains.

Trends and Insights

AI is a critical lever for driving both efficiency and revenue growth, though customer-facing AI solutions lag behind internal use cases.
Protectionism and geopolitical instability are reshaping global strategies, with companies realigning their operations to friendly countries.
Workforce reskilling and cultural alignment are becoming essential for navigating the AI-driven future.
Globalization is evolving, with a greater focus on regionalization and local supply chains rather than full reshoring.

Challenges

CEOs are balancing growth and efficiency in a high-interest-rate environment.
Regulatory and political risks are increasing, requiring agile responses and strategic realignment.
Smaller companies are more cautious with AI investment, while larger companies are more aggressive.
Cybersecurity, AI literacy, and governance are key challenges in AI implementation.

Conclusion

The report underscores that CEOs are navigating a complex and uncertain global landscape by rethinking traditional growth strategies and prioritizing innovation, efficiency, and resilience. The new growth agenda involves a strategic shift toward AI integration, restructured supply chains, and workforce development, all while managing increased regulatory and geopolitical risks. The road ahead is one of adaptation and agility, with CEOs needing to balance multiple priorities to generate long-term value in a rapidly changing world.