【益普索Europ_Assistance】2025年欧洲移动出行晴雨表_67页_6mb
报告摘要
2025 Mobility Barometer: Trends in European Mobility
Core Content
The 2025 Mobility Barometer, conducted by Europ Assistance in collaboration with IPSOS, provides an in-depth analysis of mobility habits, preferences, and trends among Europeans. It highlights a gradual shift in transportation methods driven by economic constraints, regulatory changes, and environmental concerns.
Key Findings
Main Modes of Transportation
- Walking and personal car remain the most widely used modes of transportation on weekdays across Europe, with notable variations in usage among countries.
- Public transportation is particularly important in Switzerland.
- Personal standard bicycle and personal electric bicycle show varying levels of usage, with the latter increasing in several countries.
Evolution of Mobility Habits
- Walking and personal electric bicycle have seen the most significant increases in usage compared to five years ago.
- Public transportation also shows a positive trend in usage.
- Car sharing and car pooling have experienced declines in usage, indicating a shift in preference away from these shared mobility options.
Weekend Mobility
- Similar usage patterns are observed on weekends as on weekdays.
- Walking and public transportation remain popular, while personal car usage varies across countries.
Commuting Patterns
- The average commuting distance remains relatively stable.
- Home office is becoming more common, with Switzerland showing the highest increase in usage.
Mobility Budget
- The monthly mobility budget is stable across most European countries.
- Switzerland has the highest mobility budget, indicating a different approach to mobility expenses.
Key Insights
- Economic factors are the primary driver of mobility choices, with cost savings being a key motivation for using public transport, considering electric vehicles (EVs), or adopting shared mobility solutions.
- Environmental concerns are influencing the transition towards more sustainable mobility options, such as electric bikes and public transport.
- The mobility sector must focus on creating a seamless multimodal experience to support the evolving needs of consumers.
- Europ Assistance is introducing innovative services, such as trip-continuation services, to facilitate smoother transitions between different transportation modes.
Summary of Changes
| Mode of Transportation | Overall Change | Belgium | France | Germany | Italy | Portugal | Spain | Austria | Czech | Switzerland |
|---|---|---|---|---|---|---|---|---|---|---|
| Walking | +21 | +17 | +15 | +19 | +25 | +17 | +28 | +24 | +13 | +25 |
| Personal electric bicycle | +16 | +25 | +23 | +34 | +9 | -15 | 0 | +12 | +9 | +18 |
| Public transportation | +11 | +8 | +16 | +5 | +2 | +10 | +15 | +12 | +5 | +17 |
| A company car | -2 | +3 | +16 | 0 | -4 | -3 | -12 | -16 | +6 | -2 |
| Personal stand scooter | -5 | -7 | +8 | -9 | -1 | -6 | -2 | -16 | -3 | -1 |
| Personal standard bicycle | -2 | -4 | +10 | -2 | +12 | -2 | 0 | -10 | -9 | -5 |
| Taxi / ride-hailing | -11 | -12 | +2 | -19 | -4 | +4 | -17 | -20 | -6 | -15 |
| Motorbike / two-wheel scooter | -7 | -3 | -4 | -10 | +7 | -2 | -4 | -15 | -9 | -12 |
| A personal car | -4 | -12 | -19 | -6 | -1 | +6 | -4 | -3 | +11 | -4 |
| Car sharing | -11 | -14 | -9 | +9 | -5 | -13 | -5 | -17 | -13 |
Conclusion
The 2025 Mobility Barometer illustrates a steady and pragmatic evolution in European mobility habits. While personal car ownership remains prevalent, there is a growing trend towards more sustainable and flexible transportation options, such as walking, public transport, and electric bicycles. The mobility sector must adapt to these changes by offering integrated and innovative services that support consumers in their transition to more eco-friendly and cost-effective mobility solutions.
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