2021-11-17-科尔尼-End-to-end_optimization_in_the_automotive_industry_14页_1mb

End-to-end Optimization in the Automotive Industry: This report summarizes how end-to-end (E2E) optimization, powered by advanced analytics, helps automotive OEMs and suppliers manage complexity, reduce costs, and improve margins during the transition to electric mobility. Companies like Daimler, BMW, and Continental are investing heavily in this area, with annual e-mobility investments exceeding €2 billion for OEMs and €200 million for tier-1 suppliers.

Key Applications: E2E optimization addresses three main areas. First, complexity reduction involves pruning portfolios and optimizing supply chains to eliminate overcapacity, often resulting in 10%+ margin increases. Second, network design rightsizes operations and logistics to reduce fixed costs, with tools analyzing billions of variables for efficient site allocations. Third, margin improvement provides dynamic cost calculations, enabling better pricing and supplier negotiations across the value chain.

Benefits: Done effectively, E2E optimization can improve profitability by more than 10%, achieve billions in cost savings (e.g., BMW's €12 billion in productivity reductions), and foster a data-driven, collaborative approach. It breaks functional silos, facilitates scenario planning, and enhances resilience against disruptions.

Methodology: Based on Kearney's framework, E2E optimization uses agile development, starting with small-scale minimum viable products (completing in about 12 weeks) to demonstrate value. It involves close collaboration with stakeholders, data integration tools like KNIME for ETL processes, and interactive dashboards for decision-making.

Starting the Journey: To implement E2E optimization, companies should begin by identifying high-value applications, such as network rightsizing or portfolio pruning, using a scoping phase. This approach secures early buy-in and scales up over time, driving incremental value.

Conclusion: E2E optimization is crucial for maintaining competitiveness in the auto industry, enabling sustainable cost savings and margin improvements, with Kearney recommending its adoption through structured, incremental projects.