麦肯锡-服装品牌最终转向更深层次的供应商关系（英）-5页_2mb

Summary of McKinsey Apparel Industry Report

The 2023 McKinsey survey highlights a significant shift in apparel brands toward deeper supplier relationships, driven by increasing market pressures such as demand fluctuations, logistics disruptions, and regulatory changes. Key findings include:

• Apparel brands recognize the value of strategic partnerships, with 43% of suppliers now in deeper relationships (up from 26% in 2019).
• European companies lead in long-term volume commitments, while North American brands remain more transactional.
• Large enterprises (over 80%) favor strategic partnerships, and there is expected growth to 51% deeper relationships by 2028.
• Digital innovation and nearshoring are accelerating, though cost expectations are modest despite inflation.
• Sustainability and speed requirements are key drivers for this change, balancing flexibility with stronger alliances.