2004-10-23-皮尤-Voters_Impressed_with_Campaign_10页_40kb

Summary of 2004 Presidential Election Survey by Pew Research Center

Voter Opinions on Campaign

• Voter satisfaction with the 2004 presidential campaign is high, with 96% finding it important and 66% finding it interesting and informative, often up from earlier months.
• Overall candidate satisfaction is higher among committed voters (77% for Bush, 69% for Kerry) compared to swing voters (35% satisfaction).
• Campaign ratings positive, but swing voters rate it as less engaging and more likely to find it dull (42% view it as dull), contrasting with 84% finding it easy to follow.
• Voter evaluations of candidate persuasive abilities are mixed, with slight advantages for Kerry and Bush among certain groups.

Media Coverage Opinions

• News coverage is rated positively by 54% (up from 47%), but concerns over fairness and influence are widespread: 62% believe media has too much influence.
• Unfairness accusations are higher for Bush coverage (37% unfair) compared to Kerry (27%), with a partisan divide where Republicans are more critical.
• Source-dependent criticism: Fox News viewers are more likely to rate coverage negatively.
• Campaign choices and news sources align differently, with Fox viewers favoring Bush more than other sources.

Candidate and Election Views

• Swing voters are less enthusiastic about candidates, while committed voters express higher satisfaction.
• Differences in media influence beliefs vary by source, with smaller majorities outside Fox News viewing media influence as too strong.

Methodology Notes

• Based on surveys of registered voters and general public, with sampling error details provided for context. The report compares findings with previous campaigns.