【Houzz】2024英国家装行业报告

报告摘要

2024 State of the Industry Summary

Core Content

The 2024 State of the Industry report from Houzz UK provides insights into the expectations and challenges faced by businesses in the design and build sector, including architects, interior designers, and design and build firms. The report highlights overall optimism about the upcoming year, despite ongoing challenges in 2023.

Main Points and Key Information

2024 Outlook

Design and build firms are the most optimistic, with 53% expecting 2024 to be a good to very good year.
Interior designers and architects follow closely, with 52% and 48% respectively expecting a good to very good year.
Businesses are more confident in 2024 compared to 2023, with 62% anticipating heightened demand for their services, a 10 percentage point increase from the previous year.
Product and material availability is expected to improve, with 41% of businesses anticipating this, and interior designers being the most optimistic at 55%.
Growth strategies include targeting larger budget projects (68%), adjusting pricing structures (65%), offering new products and services (38%), and expanding geographic reach (32%).

Expected Revenues and Profits in 2024

Design and build firms are most optimistic about revenue growth, with 76% expecting an increase.
Interior designers are also optimistic, with 48% expecting revenue growth and 48% expecting profit growth.
Architects show moderate expectations, with 48% expecting revenue growth and 42% expecting profit growth.

Top Growth Strategies in 2024

Increasing prices/mark-ups/margins is a common strategy, with 89% of interior designers and 69% of design and build firms planning to do so.
Bringing in larger budget projects is also a key strategy, with 78% of interior designers and 46% of design and build firms planning to focus on them.

Top Improvements and Setbacks in 2024

Increased demand for services is the top expected improvement for architects (59%), design and build firms (57%), and interior designers (73%).
Cost of overhead is the top expected setback for architects (72%) and design and build firms (76%).
Interior designers also cite the national economy as a concern, with 57% expecting it to impact their business negatively.

2023 in Focus

Revenues & Profits in 2023

Architects saw a 29% increase in gross revenues and 35% in gross profits.
Interior designers experienced a 41% increase in gross revenues and 36% in gross profits.
Design and build firms had a 32% increase in gross revenues and 28% in gross profits.

Top Business Challenges in 2023

Architects faced difficulty finding prospective customers (58%) and consumer cost concerns (42%).
Design and build firms reported consumer cost concerns (53%) and weak/uncertain national economy (37%).
Interior designers also experienced consumer cost concerns (52%) and difficulty finding prospective customers (48%).

2023 Comparison to Initial Expectations

Architects had 38% of businesses meeting expectations, 21% above, and 42% below.
Design and build firms saw 39% meeting expectations, 6% above, and 56% below.
Interior designers had 30% meeting expectations, 9% above, and 61% below.

Staffing & Business Costs in 2023

More than 71% of businesses had one or more employees.
More than 74% of businesses reported an increase in the cost of doing business in 2023.
Architects were most affected, with 83% citing increased costs, followed by interior designers (74%) and design and build firms (74%).

Top Drivers of Increased Costs in 2023

Product and material costs were the main driver, with 69% of architects and 64% of design and build firms citing this.
Subcontractor costs were also significant, with 50% of design and build firms noting an increase.
Business insurance costs and advertising/marketing costs were other key drivers, with 55% of architects and 56% of architects reporting increases.