2013-06-09-皮尤-Tablet_Ownership_2013_11页_717kb

Tablet Ownership in the US (2013)

• Overall Adoption: For the first time, 34% of American adults (ages 18+) owned a tablet computer, more than double the 18% from the previous year.
• Key Demographics: Higher rates of tablet ownership among adults aged 35-44 (49%), households earning at least $75,000 annually (56%), and college graduates (49%).
• No Significant Differences: No statistically significant variations based on gender or race/ethnicity.
• Growth Trends: Tablet ownership increased significantly across all groups, with the largest gains seen in parents, high-income households, and college graduates between 2012 and 2013.