2011-06-26-皮尤-E-reader_ownership_doubles_in_six_months_13页_735kb

E-Reader and Tablet Ownership Summary

e-Reader ownership in the United States doubled from 6% to 12% in six months, reaching double digits for the first time since the Pew Internet Project began measuring in 2009.

e-Reader adoption rate surged ahead of tablet computers, which saw a slower growth to 8%. Both devices showed notable overlaps, with 3% of adults owning both.

E-reader and tablet ownership remain below that of cell phones, which are the most popular digital device at 83%.

Ownership demographics: e-readers are more common among Hispanic adults, those under 65, college graduates, high-income households, and parents. Tablet ownership shows similar trends, with males slightly more likely to own them.

Other devices like desktop and laptop computers are more widespread, reflecting general device adoption patterns.

This rapid growth indicates a strong trend toward mobile reading devices.