2025年旅游趋势报告（英）_26页_7mb

报告摘要

Summary of Expedia Group's Unpack '25 Travel Trends

Key Findings

The Unpack '25 report, published by Expedia Group, highlights emerging travel trends for 2025 based on combined first-party travel data and global research from Expedia, Hotels.com, and Vrbo. These trends include Detour Destinations, Goods Getaways, All-Inclusive Era, JOMO Travel, Phenomena-Based Travel, Set-Jetting, and One-Click Trips.

Detour Destinations

Focus on lesser-known, less crowded locations as alternatives to tourist hotspots.
Examples include Reims, France; Brescia, Italy; and Cozumel, Mexico.
Data shows a rise in searches; 63% of consumers plan to visit such destinations.

Goods Getaways

Travelers seek unique, souvenirs from abroad, such as specialty foods and products.
Gen Z leads this trend, influenced by social media like TikTok.
Popular experiences include coffee tours, tea tastings, and matcha experiences; retailers emphasize local goods.

All-Inclusive Era

All-inclusive resorts are gaining popularity, especially among Gen Z, with enhanced services.
Hotels like those from Hyatt and Marriott are improving the experience; Gen Z values minimal stress.
Searches on Hotels.com increased year-over-year; social media trends highlight this option.

JOMO Travel

Emphasis on "joy of missing out" trips, focusing on relaxation and mental well-being.
Destinations include mountain cabins, beach houses, and lakeside retreats with relaxation amenities.
Surveys indicate reduced stress and better reconnection with loved ones; vacation rentals support this trend.

Phenomena-Based Travel

Travel driven by natural phenomena like auroras, geological sites, and celestial events.
Top interests include Northern Lights (61%) and geothermal phenomena; 80% prioritize prime viewing spots.
Destinations feature dark sky parks and remote locations for unobstructed experiences.

Set-Jetting

Inspiration from TV shows, movies, and social media for travel planning.
Gen Z in particular is influenced by series like "The Real Housewives of Dubai," boosting interest in specific locations.
Search data shows growth in themed tours and destinations post-series exposure.

One-Click Trips

Simplified booking process through influencer-curated Travel Shops on Expedia.
Expedia integrates creator content for easy booking; data shows consumer interest in fewer complexities.

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