SearchNode-2021_年30个电子商务趋势（英文）-2021.6-46页_895kb

Ecommerce Trends 2021 Summary

Core Content

The Ecommerce Trends 2021 survey report highlights the transformative impact of the COVID-19 pandemic on the e-commerce industry, as well as the evolving strategies and technologies that companies are adopting to thrive in the new normal.

Main Points

Impact of COVID-19 on Ecommerce

• The pandemic significantly increased online revenues for most e-commerce companies.
  • 90% of respondents reported an increase in online revenue during the Spring 2020 lockdown.
  • 86% still saw growth after the lockdown, with only 4% reporting a decline.
• Profit margins also showed a positive trend:
  • 38% reported an increase in online profit margins during the lockdown.
  • 40% said they stayed the same, and 15% reported a decrease.
  • After the lockdown, 40% saw an increase, 40% remained stable, and 14% saw a decrease.
• The workforce underwent significant changes:
  • 44% of companies relocated staff.
  • 31% hired more people, while 26% had to lay off employees.
  • 15% reduced salaries, and 5% increased them.
  • 21% had no changes in their workforce.
• Physical stores faced mixed outcomes:
  • 43% saw a decrease in offline sales.
  • 16% maintained similar sales.
  • 23% reported an increase in offline sales.

Challenges and Strategic Shifts

• The main challenges included:
  • Disrupted supply chains (57%)
  • Fulfilling demand (43%)
  • Limited operations due to lockdown (29%)
  • Managing inventory (28%)
  • Lack of employees (26%)
• Strategic shifts due to the pandemic:
  • 45% focused on digital transformation.
  • 20% emphasized intensified actions.
  • 10% made physical store adjustments.
  • 8% focused on supply chain changes.
  • A small percentage (3%) said no changes were made.

Ecommerce Strategy Trends for 2021

• Free Returns:
  • 59% plan to offer free returns.
  • 8% will introduce it, and 51% already do.
  • 12% are still evaluating.
  • 25% will not use it due to environmental concerns.
• Financing Customers:
  • 45% will offer financing.
  • 34% already do it.
  • 11% plan to introduce it.
  • 17% are still evaluating.
  • 28% are not planning to finance customers.
• Direct Selling in Social Media:
  • 42% are planning to or already do direct selling on social media.
  • 33% are still undecided.
  • 1 out of 5 are not planning to use this strategy.
• Dynamic Pricing:
  • 36% are confident in using dynamic pricing.
  • 15% plan to use it, 21% already do.
  • 32% will not use it.
  • 27% are still considering.
• Progressive Web Apps (PWA):
  • 17% plan to implement or have already done so.
  • 28% are still evaluating.
  • 30% will not use it.
• Product Subscription Services:
  • 30% plan to introduce or already use subscriptions.
  • 33% will not use this practice.
  • 30% are still evaluating.
• Voice Commerce:
  • 42% will not use it.
  • 19% plan to continue or start using it.
  • 24% are still undecided.
• Digital Wallets:
  • 64% plan to use or have already implemented digital wallets.
  • 25% are still evaluating.
  • 11% will not use them.

Financial Overview

• 2020 Financial Success:
  • 63% of respondents considered 2020 financially successful.
  • 28% said online was favorable but physical stores were not.
  • 2% said the opposite.
  • 6% considered it unsuccessful.
• 2021 Budget Plans:
  • 78% plan to increase their e-commerce budgets.
  • 16% plan to keep them the same.
  • 2% plan to reduce them.
  • This trend is similar to 2020, where 69% planned to increase budgets.

Competitive Environment

• Competition:
  • 84% of respondents evaluated their market competition as extremely tough or tough.
  • 4.2 out of 5 was the average competition level in 2021, compared to 4.3 in 2020.
• Key Competitors:
  • Amazon, Alibaba, and eBay are seen as major competitors.
  • 13% identified them as main competitors.
  • 18-19% considered them neutral or not competitors at all.

Key Information

• Ecommerce played a crucial role in maintaining economic activity and social distancing during the pandemic.
• Companies are investing in new technologies and practices to improve their shopping experience and profitability.
• Customer experience and profitability are equally important for most companies in 2021.
• The future of e-commerce is expected to be shaped by digital transformation, supply chain diversification, and enhanced online presence.
• The report emphasizes that the e-commerce industry is not just surviving but evolving and adapting to the new challenges brought by the pandemic.

Conclusion

The Ecommerce Trends 2021 report reflects a resilient and adaptive industry, where companies are leveraging digital tools and new business models to not only survive but thrive in the post-pandemic world. With a focus on customer satisfaction, profitability, and technological innovation, the e-commerce landscape is continuously shifting to meet the evolving needs of consumers and businesses alike.