第一太平戴维斯《韧性冰雪》（英文）-20页_3mb

Summary of the Document: Scaling the Summit

Core Content

The document discusses the development and growth of the winter sports industry in China, with a focus on the Beijing 2022 Winter Olympics as a catalyst for expansion. It outlines the current state of the sports industry, the infrastructure and facilities for winter sports, and the comparison between domestic and international ski resorts, particularly Beidahu and Furano.

Main Points

• Sports Industry Growth:

  • The sports industry in China reached RMB2.95 trillion by the end of 2019, accounting for 1.1% of the GDP.
  • The 14th Five-Year Plan aims to increase the sports industrial output to RMB5 trillion, representing 2% of the GDP.
  • Winter sports are a significant part of the sports industry, making up about 20% of the total.

• Infrastructure Development:

  • The Beijing Winter Olympics led to the construction of key infrastructure such as the Beijing-Chongli Expressway and the Beijing-Zhangjiaokou High-speed Railway.
  • The Shougang plant was renovated into a new landmark for high-end industries.
  • Winter Olympic Park is expected to be the largest urban leisure park in western Beijing, enhancing residents' quality of life.

• Retail and Brand Expansion:

  • Winter sports brands require higher R&D, technology, and quality, leading to higher unit prices.
  • International brands have a stronger presence in the market, with some expanding through shopping malls.
  • Domestic brands like Lining and Anta have a large number of outlets, while niche brands like Lululemon and Hoka are expanding more rapidly.

• Training and Education:

  • The sports training industry has seen a surge in company registrations, reaching a 10-year peak in 2020.
  • Indoor training venues are becoming popular due to their lower cost and space requirements.
  • Training programs are being offered in collaboration with international schools and brands.

• Ski Resorts and Facilities:

  • By end-2020, there were 701 ski fields nationwide, with a 9% YoY increase.
  • 22 domestic quality ski resorts with detachable gondola lifts are mostly located in northern China, with half in northeastern China.
  • The snow season in China is relatively short, and ski resorts are often turned into regular outdoor venues during non-snow seasons.

• Ski Resort Resilience Index:

  • Savills developed a resilience index based on snow season length, altitude, average snowfall, and snow days.
  • The top ski resorts in the index are located in Changbaishan, Jiangjunshan, and Chongli City.
  • Natural snowfall and snow cover are still considered the core competence of ski resorts.

• Comparison of Beidahu and Furano:

  • Beidahu is located in Jilin, China, and Furano in Hokkaido, Japan, both at similar latitudes.
  • Furano has more favorable climate conditions, with more snow days and better infrastructure.
  • Beidahu has limited snowfall and is more focused on winter tourism, while Furano offers a broader range of seasonal activities and services.

• Challenges and Opportunities:

  • Ski resorts need to improve facilities and services to attract more tourists.
  • Enhancing accessibility, incorporating local food and cultural experiences, and diversifying tourist activities can boost the industry.
  • Sustainability and environmental protection are becoming increasingly important for the long-term development of ski resorts.

Key Information

• Athlete Numbers: The Beijing Winter Olympics includes 2,892 athletes across 7 sports categories.
• Ski Field Growth: Ski fields in China grew by 9% YoY by end-2020.
• Ski Resort Locations: 22 domestic quality ski resorts are mostly in northern China, with 11 in northeastern China.
• Snow Season and Facilities:
  • Indoor ski tracks should be ≥3000 sqm, and outdoor ≥6000 sqm.
  • Terminal areas for indoor and outdoor should be ≥500 and ≥1000 sqm, respectively.
• Ski Trail Grades:
  • Junior: average grade <10°
  • Middle: average grade 10°–18°, max grade ≤22°
  • Senior: average grade >18°, max grade >22°
• Snow Surface Requirements:
  • No bare earth or ice allowed on the snow surface.
  • Compact snow layer should be thicker than 30cm.
• Skier Density:
  • Junior: ≥50 sqm per person
  • Middle: ≥70 sqm per person
  • Senior: ≥80 sqm per person

Conclusion

The winter sports industry in China is experiencing rapid growth, driven by supportive policies and the success of the Beijing 2022 Winter Olympics. While infrastructure and facilities have improved, there is still a need for better services, accessibility, and diversified experiences to enhance the industry's competitiveness. The comparison with international resorts like Furano highlights the importance of natural conditions and comprehensive infrastructure in attracting a broader range of tourists. Domestic ski resorts must continue to evolve and innovate to meet the increasing demand for winter sports and related activities.