2023-03-14-品牌价值-最有价值和最强大的沙特阿拉伯品牌50强2023年度报告（英）_40页_26mb

Saudi Arabia 50 2023 Summary

Core Content

The Saudi Arabia 50 2023 report by Brand Finance presents an annual analysis of the most valuable and strongest Saudi Arabian brands. It highlights the performance and strategic developments of these brands across various sectors, emphasizing their financial value, brand strength, and growth trends.

Main Points

• Brand Finance is a leading brand valuation consultancy, established in 1996, with a focus on bridging marketing and finance.
• The report includes brand value rankings, brand strength assessments, and insights into customer perception, competitor benchmarking, and brand strategy.
• Aramco continues to dominate as the most valuable Middle Eastern brand with a brand value of US$45.2 billion, up 4% from the previous year.
• stc is the strongest brand in Saudi Arabia, earning an AAA rating with a Brand Strength Index (BSI) of 87/100.
• Afia, a cooking oil producer, is the fastest-growing brand in Saudi Arabia, increasing its brand value by 117% to US$260 million.
• Mobily is the fastest-growing telecoms brand in the Middle East, with a brand value of US$1.8 billion, up 18%.
• Riyadh Bank and Al-Rajhi Bank are leading Saudi Arabian banking brands, with Al-Rajhi Bank seeing the highest growth at 32%.
• SABIC continues to be the most valuable chemicals brand in the Middle East, with a 1% increase in brand value to US$4.7 billion.
• KFSH&RC and Dallah Health are notable in the healthcare sector, with KFSH&RC entering the ranking for the first time at US$1.1 billion.
• Saudia remains a key player in the aviation sector, with a 14% increase in brand value to US$651 million.
• Ma’aden and Saudi Electricity Company (SEC) also experienced healthy growth, with Ma’aden rising 23% to US$619 million and SEC increasing 19% to US$1.4 billion.

Key Information

• Brand Value by Sector:

  • Oil & Gas: 45.8 billion USD (45.7% of total)
  • Banking: 16.6 billion USD (16.6% of total)
  • Telecoms: 14.9 billion USD (14.9% of total)
  • Chemicals: 5.7 billion USD (5.7% of total)
  • Food: 5.3 billion USD (5.3% of total)
  • Retail: 3.2 billion USD (3.2% of total)
  • Other: 8.7 billion USD (8.6% of total)

• Top 10 Most Valuable Saudi Arabian Brands:

  1. Aramco (Oil & Gas) – US$45.2 billion (+3.6%)
  2. stc (Telecoms) – US$12.3 billion (+16.7%)
  3. Al-Rajhi Bank (Banking) – US$5.658 billion (+32.2%)
  4. SABIC (Chemicals) – US$4.719 billion (+1.0%)
  5. Saudi National Bank (SNB) (Banking) – US$4.326 billion (+36.4%)
  6. Almarai (Food) – US$3.377 billion (+23.6%)
  7. Mobily (Telecoms) – US$1.778 billion (+17.6%)
  8. Riyadh Bank (Banking) – US$1.755 billion (+42.0%)
  9. Saudi Electricity Company (SEC) (Utilities) – US$1.410 billion (+18.6%)
  10. Other brands (see table for details)

• Brand Strength Index (BSI):

  • stc leads with 87/100 (AAA rating)
  • Al-Rajhi Bank has a BSI of 85.5/100 (AAA rating)
  • Aramco has a BSI of 75.4/100 (AA+ rating)
  • Ma’aden has a BSI of 68/100 (AA- rating)

Strategic Highlights

• Aramco expanded its global presence by launching Aramco Trading Americas and exploring collaboration with Chinese Shandong Energy Group.
• SABIC continues to innovate and diversify its product portfolio, focusing on clean energy and sustainability.
• Mobily improved its 5G network through a collaboration with Nokia, enhancing its digital infrastructure.
• Al-Rajhi Bank increased its female workforce by 109%, reflecting its commitment to diversity and inclusion.
• KFSH&RC and Dallah Health are growing in the healthcare sector, with KFSH&RC emphasizing patient-centric care and digital transformation.
• Saudia is contributing to Saudi Vision 2030 through sustainable tourism initiatives, including the purchase of eVTOL jets.

Additional Information

• Brand Finance offers a range of services, including brand valuation reports, brand strength tracking, and market research.
• The report is based on original research involving over 150,000 respondents in 38 countries and 31 sectors.
• Branddirectory.com is the platform where all Brand Finance rankings, reports, and research are published and accessible.
• Brand Finance Institute (BFI) and Brand Dialogue provide educational and communications services, respectively, to support brand professionals and organizations.
• VI360 is a brand identity consultancy that assists with brand compliance, transition, and management.

Contact Information

• For business enquiries: Savio D'Souza, Senior Director – s.dSouza@brandfinance.com
• For media enquiries: Michael Josem, Associate Communications Director – m.josem@brandfinance.com
• For all other enquiries: enquiries@brandfinance.com | +44 207 389 9400 | www.brandfinance.com

Conclusion

The Saudi Arabia 50 2023 report underscores the strong brand performance in the kingdom, driven by strategic investments, innovation, and focus on sustainability and digital transformation. Key sectors such as Oil & Gas, Banking, and Healthcare are leading the growth, with Aramco and stc standing out as the most valuable and strongest brands, respectively. The report also highlights opportunities for further growth in global brand recognition and ESG leadership, especially for KFSH&RC and Ma’aden.