2021-08-26-CONVIVA-2021年第二季度流媒体报告（英）_21页_1mb

Conviva Streaming State of Streaming Q2 2021

Overview

Streaming media continues to grow globally, driven by the pandemic's long-term impact, now showing resilience beyond initial COVID-19 surges.

Key Findings

• Viewing Growth: Streaming increased by 13% year-over-year compared to Q2 2020, with South America experiencing the highest growth (up to 192%).
• Device Trends: Mobile adoption grew significantly, accounting for 63% of YouTube views but only 52% of watch time; big screens still dominate overall viewing time.
• Content Quality: Buffering and picture quality improved across regions and devices overall, though performance varies regionally.
• Advertising: Ad failures decreased by 37% from the previous quarter, with shorter durations and successful starts driving higher engagement.
• Social Media: The Fortune 500 actively uses social media, with Netflix leading in content volume, Apple in engagement, and effective advertising strategies.
• Sports Resurgence: After a challenging year, sports leagues on social media saw substantial recovery, with Q2 2021 marking nearly 14 months of engagement回升.

Conclusion

Streaming is becoming increasingly integrated into digital entertainment, with continuous improvements in viewer experiences, measurement, advertising, and content engagement. Businesses must adapt to this evolving landscape.